Tesco’s sausage advert is banned

Tesco’s have tried hard to respond to consumer preference for ethically farmed meat. Their TV ad for their own-brand Butcher’s Choice sausages shows one of the farmers who raised the pigs, and some of his pigs roaming in a field. But the ASA have objected, because although some of the pigs used in the sausages could wander freely outdoors, not all of them could - and the ruling is that the image shown is therefore misleading. Nina Best, an advertising lawyer, said that even though Tesco had only shown the pigs roaming outside for a few seconds, it was enough for the ASA to act: “Companies must not forget to ensure that their visual claims are capable of substantiation as well as their written ones.” So, the ad has to be withdrawn.

Here is the advert.  What do you think?

Revision Presentation - Marketing Mix: Introduction to Promotion [17 May 2012]
Marketing analysis: the UK supermarket battleground [3 May 2012]
Flaws in Tesco’s strategy [24 Apr 2012]
Simple solutions to everyday problems - Spanx [11 Mar 2012]
CSR - Tesco leads firms having second thoughts about unpaid work experience scheme [22 Feb 2012]
Extreme Market Segmentation? [20 Feb 2012]
More perspectives on our changing shopping habits [26 Jan 2012]
Strategy Lessons from the Tesco Downfall [15 Jan 2012]
Tesco’s Big Price Drop - on the Stock Market, or, Porter and Ansoff in action [12 Jan 2012]
Tesco takes it ‘easy’, controlling costs in its US operations [11 Jan 2012]
Advertising vs reality in fast food. [24 Nov 2011]
Revision Quiz - Marketing: Promotion [1 Nov 2011]
Behind the scenes of an Innocent advert [30 Oct 2011]
Brand positioning & the authenticity of British countryside [29 Oct 2011]
Marketing in an age of austerity - Live Well for Less [20 Oct 2011]
Car Wars - VW v Greenpeace [17 Oct 2011]
Non-price Determinants of Demand [Advertising] [17 Oct 2011]
The Business of Newcastle United [12 Oct 2011]
Shoppers switch stores as income patterns change [11 Oct 2011]
Reebok forced to tone down its advertising claims [29 Sep 2011]
Student challenge - who should sponsor the Race for Life? [6 Sep 2011]
Tesco and Retrenchment [31 Aug 2011]
Tesco adapts to the South Korean market [8 Aug 2011]
Leadership - More Insights from Sir Terry Leahy [21 Jul 2011]
Lessons from the Tesco Growth Story courtesy of Sir Terry Leahy [4 Jul 2011]
Lean and mean - from Toyota to Tesco [10 Jun 2011]
Shareholder power at Tesco [31 May 2011]
Tesco’s overseas strategy: next steps [10 May 2011]
Booming Billboards [27 Apr 2011]
Tesco -  The right strategy in the US? [23 Apr 2011]
Leadership Resource - Every Little Helps [16 Mar 2011]
Shawshank Redemption Meets Home and Car Insurance [5 Jan 2011]
Big brands boost their advertising [4 Jan 2011]
Q&A - Describe the main features of advertising as a method of promotion [2 Jan 2011]
Q&A - What is promotion? [2 Jan 2011]
Meet Sir Terry Leahy at the Business Teacher National Conference 2011 [18 Dec 2010]
Growing market share by stealth?  Tesco and One Stop [17 Dec 2010]
The New Andrex Puppy - Cost cutting or Inspired Marketing? [3 Dec 2010]
48 old adverts that would be banned immediately these days [22 Nov 2010]
Revision Crossword - Promotion Basics [6 Nov 2010]
UK regulators move in to control online advertising [1 Sep 2010]
Online distribution channels - which retailers are still missing out? [1 Sep 2010]
Lesson Worksheet - Marketing Mix: Promotion Basics [1 Aug 2010]
Tesco sells some stores - a good example of a sale and leaseback [28 Jul 2010]
Technology in action - behind the scenes at the Ocado warehouse [27 Jul 2010]
The Marketing Mix Challenge in reaching the Muslim Market [13 Jul 2010]
Tesco’s insights into customer loyalty [12 Jul 2010]
Supermarkets set for a new price war? [13 Jun 2010]
Silence is Golden for the Tesco Nuns [2 Jun 2010]
Strategy Case Study - Asda Nets Netto [28 May 2010]
BUSS4 UK Recession - More Profit & More Customers - How Sainsburys Did It [25 May 2010]
Advertising Slogans Quiz [20 May 2010]
A good example to use when explaining what firms do as they come out of a recession [22 Apr 2010]
BUSS4 - Building exam skills [21 Apr 2010]
kulula.com ambushes the World Cup [20 Mar 2010]
Marketing in a recession: more focus on brand advertising and product enhancements [20 Feb 2010]
Advertising in the recession - perfect storm or perfect opportunity? [17 Feb 2010]
The Museum of Brands - well worth a visit [14 Feb 2010]
BOGOF becomes BOGOFL (or BNFNT) [18 Nov 2009]
Advertising Coming To A Windows 7 Desktop Near You [18 Nov 2009]
Diversification strategy : Tesco opts for own-label banking [28 Oct 2009]
The Jenson Button Business Lesson [21 Oct 2009]
Flatter Organisational Structures - Should UK Education be Next? [14 Oct 2009]
Skipping yoghurt is not honest and truthful [13 Oct 2009]
A Microsoft Marketing Mishap [20 Sep 2009]
Top brand values fall in the recession [20 Sep 2009]
The dramatic slump in advertising revenue continues [18 Sep 2009]
Tesco in Korea - a classic case study in international expansion [6 Sep 2009]
Recession Bites - new food shopping habits [29 Jun 2009]
Some firms will do anything to get publicity! [20 Apr 2009]
Sales promotion tactics change at Tesco and Asda [28 Feb 2009]
Price war on the way - with chocolate as the winner [13 Feb 2009]
Working with suppliers - the grocery battle [30 Jan 2009]
Hovis - a classic example of successful product extension [15 Jan 2009]
Young, white and super-skinny models out of fashion? [10 Jan 2009]
SWOT analysis for Britain’s leading high street retailers [30 Dec 2008]
Business cutbacks and job losses [26 Nov 2008]
Green shoots of growth for a gardening start-up [19 Sep 2008]
Is the latest supermarket “price war” just a public relations stunt? [19 Sep 2008]
Big Brother audiences suggest a product on the slide [6 Sep 2008]
Private shareholders suffer big losses from quoted company investments [28 Aug 2008]
Changes in demand - the Olympic impact on goggles and bikes [26 Aug 2008]
A “challenging macroeconomic environment” is the excuse [19 Aug 2008]
Carry on camping to counter the credit crunch [4 Aug 2008]
Print advertising takes the hit as advertisers cut back [26 Jul 2008]
Crocs - shares of the plastic footwear brand in meltdown [26 Jul 2008]
Credit Crunch - will you stay loyal to your favourite shops? [15 Jul 2008]
A good example of a small business that just couldn’t break-even [14 Jul 2008]
A recession looming?  Take a look in the Mirror [30 Jun 2008]
Tesco takes a breather in its US growth strategy [31 Mar 2008]
Tesco creates waves in seaside holiday town [25 Mar 2008]
Kelloggs Crunchy Nut Cornflakes - Examples of TV Advertising [10 Mar 2008]
The Fading Fortunes of ITV [6 Mar 2008]
Question marks over the future of Digital Radio [17 Feb 2008]
Will Advertising spending plunge if the economy gets worse? [7 Feb 2008]
An A to Z of UK High Street Retailers [4 Feb 2008]
Ryanair advert grounded by the ASA [4 Feb 2008]
The Cost of Prime Time [4 Feb 2008]
Festive cheer’ or promoting “binge drinking”? [11 Dec 2007]

BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!