Takeover insights: Kraft & Cadbury - The Story in Video Clips

The Kraft Foods hostile bid for Cadbury received extensive coverage in the media and many of the issues and well covered in this series of short news clips which help tell the story of the deal.  Plenty in here for students, including issues around takeover pricing, strategic rationale, the impact of the deal on shareholders and other stakeholders.

Analysing the price initially offered by Kraft

Analysing who might counter bid and how much Kraft should pay (from the perspective of Kraft shareholders)

Cadbury rejects the initial bid:

Concerns from stakeholders, including Unions:

Kraft gets agreement from Cadbury:

Negative local reaction to the takeover being completed

Kraft & Cadbury - One Year On

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Takeover insights: Kraft & Cadbury - Behind the Scenes of the Bid Defence [22 Feb 2012]
Tata and the rise of Jaguar Land Rover [22 Feb 2012]
Takeover insights: Kraft & Cadbury - Justifying the Deal [22 Feb 2012]
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M&A: 8 ways to make a success of a takeover [12 Feb 2012]
Q&A: What are synergies in takeovers and mergers? [12 Feb 2012]
Insights on takeovers and mergers from KPMG’s 2011 global survey [12 Feb 2012]
Takeovers - the search for cost synergies [7 Feb 2012]
The story of a failed takeover - Fred Goodwin, RBS & ABN-Amro [6 Feb 2012]
Takeovers in the UK - the long-term trend [5 Feb 2012]
Cadbury’s Law - Should UK Firms be Protected from Takeover? [2 Feb 2012]
Mastering the art of merger integration [1 Feb 2012]
BUSS4 research - some initial ideas [31 Jan 2012]
BUSS4 2012 - Mergers and Takeovers on the Business Studies Blog [31 Jan 2012]
The Guardian on Takeovers and Mergers [31 Jan 2012]
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CSR - Chocolate the Bitter Truth [12 May 2011]
Horizontal integration in action - Virgin grabs Esporta [26 Apr 2011]
Life in the chocolate factory - automation, productivity, motivation and culture [24 Apr 2011]
Strategy and bargaining power - food for thought [22 Mar 2011]
Change management - Kraft and Cadbury One Year On (FT) [14 Mar 2011]
External growth - Diageo on the acquisition trail [21 Feb 2011]
Takeovers: What happens next? [16 Feb 2011]
Cadbury and Kraft One Year On - Culture and Change [12 Feb 2011]
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Kraft’s CEO on why it bought Cadbury’s [22 Oct 2010]
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Strategy in Action: “Buying Growth is Not a Strategy” [20 Sep 2010]
Chicken Takes Over Burger, But Where’s The Beef? [19 Sep 2010]
External growth strategy - takeovers back in fashion for large UK firms post recession [29 Aug 2010]
Kraft’s Cadbury takeover triggers management exodus [26 Jul 2010]
Is the mega-merger falling out of fashion? [7 Jun 2010]
Growth strategy - takeovers return to building supplies [3 Jun 2010]
BUSS4 - A Clash of Two Cultures [16 May 2010]
Cadburys diversification goes back to its roots [11 Apr 2010]
AQA BUSS4 Section B Practice Question - ITV & News Corp [7 Feb 2010]
AQA BUSS4 Section B Practice Question - Royal Bank of Scotland [7 Feb 2010]
Stakeholders in action - the Bournville demonstration [28 Jan 2010]
Teaching strategy - Cadbury and why takeovers rarely work [24 Jan 2010]
Market Shares and Chocolate - a Cool IWB Resource [20 Jan 2010]
Reflections on the ‘Worst Deal in History’ – and the Best [6 Jan 2010]
Could mergers come back into fashion? [25 Sep 2009]
A Takeover with a Difference [24 Sep 2009]
Strategy in action - Download Cadbury CEO’s Action Plan [16 Sep 2009]
Todd Stitzer’s Strategic Test [14 Sep 2009]
Revision Presentation - Acquisitions [9 Sep 2009]
Go Bananas for Cadbury and Fairtrade! [4 Mar 2009]
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Changing the rulebook for competition referrals [20 Sep 2008]
Lloyds HBOS is Born - One Extraordinary Day [17 Sep 2008]
HBOS on the brink of takeover [17 Sep 2008]
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