Surveys in the news - some useful cautionary advice
Saturday, September 13, 2008
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I came across this excellent recent series on the BBC website which encourages us to take news stories based on surveys and statistics with a large pinch of salt…
The five-article series looks at issues such as the misuse of survey responses (we see so many surveys in the business news) and misleading use of percentage calculations.
Well worth a quick read and perhaps adding as a link on your business VLE course.
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