Strategy in action - Download Cadbury CEO’s Action Plan

Fighting off the recent takeover bid from Kraft Foods, the CEO of Cadbury has made a presentation to analysts today which details the corporate strategy that he hopes will persuade shareholders to keep the business independent.  The slides from Todd Stitzer’s presentation are available to download in pdf format and I highly recommend them.  They are a great example of an effective CEO presentation and also contain a wealth of material that stronger A2 students in particular would benefit from.

Some specific areas to look out for:

- Slide 6: a clear statement of the goals of the business: note the combination of goals for organic revenue growth, net profit margin, return on capital and market share gain
- Slide 9 - illustration (and data) of where revenue growth has been achieved, splitting the growth into two parts - selling price increases and volume increases (revenue = price x quantity!)
- Slides 22-27: some great examples of how Cadbury is focusing Emerging Markets (AQA BUSS4) as a main driver of organic revenue growth over the next few years.

Should you buy Facebook shares? [17 May 2012]
Takeovers and Mergers - the failed takeover behind Clinton Cards’ Collapse [9 May 2012]
Takeovers - the Indian Experience [4 Mar 2012]
Takeover insights: Kraft & Cadbury - The Story in Video Clips [22 Feb 2012]
Takeover insights: Kraft & Cadbury - Behind the Scenes of the Bid Defence [22 Feb 2012]
Takeover insights: Kraft & Cadbury - Justifying the Deal [22 Feb 2012]
Takeovers and Mergers - the Language of M&A [16 Feb 2012]
M&A: 8 ways to make a success of a takeover [12 Feb 2012]
Q&A: What are synergies in takeovers and mergers? [12 Feb 2012]
Takeovers - the search for cost synergies [7 Feb 2012]
Focus on customers, not shareholders for long-term success [21 Jun 2011]
Profit, not external growth, should be the sensible strategy? [22 May 2011]
CSR - Chocolate the Bitter Truth [12 May 2011]
Life in the chocolate factory - automation, productivity, motivation and culture [24 Apr 2011]
Change management - Kraft and Cadbury One Year On (FT) [14 Mar 2011]
Michael Porter - Shared Value and the Limitations of CSR [15 Feb 2011]
Cadbury and Kraft One Year On - Culture and Change [12 Feb 2011]
Stakeholder or shareholder: who matters most? [28 Dec 2010]
Q&A - Why do acquisitions often fail to deliver acceptable returns? [28 Dec 2010]
CEO admits “the biggest mistake in corporate history” [29 Sep 2010]
Strategy in Action: “Buying Growth is Not a Strategy” [20 Sep 2010]
Kraft’s Cadbury takeover triggers management exodus [26 Jul 2010]
Strategy in Action - the Return of External Growth [28 May 2010]
BUSS4 - A Clash of Two Cultures [16 May 2010]
Cadburys diversification goes back to its roots [11 Apr 2010]
AQA BUSS4 Section B Practice Question - Royal Bank of Scotland [7 Feb 2010]
Stakeholders in action - the Bournville demonstration [28 Jan 2010]
Teaching strategy - Cadbury and why takeovers rarely work [24 Jan 2010]
Market Shares and Chocolate - a Cool IWB Resource [20 Jan 2010]
Todd Stitzer’s Strategic Test [14 Sep 2009]
Go Bananas for Cadbury and Fairtrade! [4 Mar 2009]

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