Strategies for Diversification - Straight from the Horses Mouth

Been a long time since I looked at this..but it still makes excellent reading.

Heavy going in parts..but there is some amazing stuff in there..especially the bit underneath the conclusion that talks about ‘competitive organisational structures’.

I’m starting my BUSS3 revision next week, beginning with Ansoff’s matrix. This would make excellent material for independent study, especially if it was edited to make it more ‘Sixth Form friendly’.

Enjoy…

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McDonalds to diversify into…weddings [14 Oct 2010]
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