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Strategic change - the story of Whitbread

Wednesday, February 22, 2012
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A neat, short video here about Whitbread - the former UK conglomerate which has refocused its business portfolio on coffee shops and budget hotels in recent years, exiting non-core sectors such as health clubs and brewing.  The video would make an ideal starter resource for students wanting to use Whitbread as the base for some business strategy research.




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