Start-up case Study: Firefly Tonics
Friday, September 19, 2008
by Jim Riley
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An excellent case study in enterprise from the Sunday Times last week focused on a business trying to establish itself in the highly competitive drinks market…
Firefly Tonics is the business. Based on Gloucester Road in London and set up a few years ago by a couple of ex strategy consultants.
The Sunday Times piece has plenty of relevant and useful insights for AQA AS Unit 1 and Edexcel AS Unit 1.
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