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Starbucks - Two Examples of Financial and Non-Financial Methods of Motivation

Sunday, December 19, 2010
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A couple of good examples here to use when illustrating the opportunities for some creative financial and non-financial methods of motivation.  In this first article, we learn that Starbucks UK employees are to be given free shares in Starbucks Inc as part of a revised remuneration package.  Will the so-called “bean stock” act as a motivational force for staff on a day-to-day bases?

In the second example, Starbucks staff and store managers are taken to work in a fairtrade coffee plantation to better understand the start of the supply chain that stretches from the coffee bean to the skinny latte in-store.

Lots of scope in these two articles for students to compare the methods being used.




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