Sponsorship – obviously works for some…
Recommend on Google+
Manchester United Football Club has secured a new shirts sponsor for the 2010-2011 season. Why would a sponsor pay £80 million over four years to have their name on MUFC football shirts? Does sponsorship really work?
The article suggests that AIG, the current shirt sponsors of MUFC, had become the 47th most recognised global brand and had jumped from number 84 to number 30 on Barron Magazine’s list of the most respected companies in the world. However, the financial tsunami has hit AIG harder than most other insurers.
The new shirts sponsor, Aon Corporation is hoping that its new relationship with Manchester United will also help to improve its brand recognition. Ironically, Aon is also in the insurance industry.
Read the full article here.
blog comments powered by Disqus
BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!
