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Sony cuts the PS3 price to extend its life cycle

Sunday, August 30, 2009
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When Sony launched the original PlayStation 3, they intended the product to have a ten-year life cycle. The latest version of the PS3 has just been launched worldwide: a lighter and more powerful machine and, perhaps more importantly, it comes with a chunky price cut.  This video briefly examines the business strategy behind the latest extension activity for the PS3.



 

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