Segmentation & Pricing - the Ice-Cream Price Pyramid

Revision Presentation - Marketing Mix: Introduction to Pricing [17 May 2012]
What’s going wrong at Superdry? [23 Apr 2012]
Extreme Market Segmentation? [20 Feb 2012]
Crazy Frog-Great example of a targeted marketing mix? [28 Jan 2012]
Tesco’s Big Price Drop - on the Stock Market, or, Porter and Ansoff in action [12 Jan 2012]
Cut price cup cake deal goes wrong…... [22 Nov 2011]
An end to outsourcing? [18 May 2011]
Extreme icecream [1 Mar 2011]
Niche segmentation - Britain’s Last Teddy Bear Maker [23 Feb 2011]
Revision games - Marketing Basics (True / False) [16 Feb 2011]
McDonalds and KFC go head to head - who will chicken out? [13 Feb 2011]
Q&A - Distinguish between price and cost [2 Jan 2011]
Q&A - Should a business use a “loss leader” as part of its pricing tactics? [31 Dec 2010]
BUSS1 Revision Quiz - Understanding Markets [15 Dec 2010]
Euro Disney - an HRM & Finance Nightmare? [24 Nov 2010]
Cash flow Clue-doh! The Mystery is Revealed… [2 Nov 2010]
Making the FT Brand Sweat! [19 Oct 2010]
Pricing Strategy - Mobile Data Networks [14 Sep 2010]
Insights into the Ice Cream Market [11 Sep 2010]
The FT and Online Paywalls - a Winning Strategy? [30 Jul 2010]
Lessons from the business model of King & Allen [13 Jul 2010]
Business survival strategies for independent bookshops [14 Jun 2010]
BUSS4 UK Recession - More Profit & More Customers - How Sainsburys Did It [25 May 2010]
Niche marketing?  Its Pants [15 May 2010]
Book wars! [5 May 2010]
Pricing strategy in action - John Lewis (video) [25 Mar 2010]
Marketing strategy in a recession - is attack better than defence? [17 Feb 2010]
Can Greggs Become the Skoda of Pies? [16 Feb 2010]
Taking Demand-based Pricing To Extremes [8 Feb 2010]
Video case study - substitute goods benefiting from the recession [1 Feb 2010]
What business students can learn from how businesses have handled the recession [1 Feb 2010]
Product, pricing and profitability in a changing market [20 Jan 2010]
Q&A - What is the difference between niche and mass marketing? [15 Jan 2010]
Q&A - Outline the main business benefits from market segmentation [15 Jan 2010]
Q&A - What is market segmentation? [15 Jan 2010]
Revision Presentation - Revenues and Demand [30 Dec 2009]
Q&A - When is it appropriate for a firm to use penetration pricing? [21 Dec 2009]
Q&A - Explain price skimming [21 Dec 2009]
Q&A - What is the difference between pricing strategies & tactics? [21 Dec 2009]
Q&A - Explain what is meant by price positioning [21 Dec 2009]
Q&A - What factors should a business consider when setting its prices? [19 Dec 2009]
Q&A - How does pricing link to the objectives of a business? [19 Dec 2009]
Q&A - What is price and why is it so important in the marketing mix? [19 Dec 2009]
Video Case Study - Meet the CEO of Accurist Watches [14 Dec 2009]
Video Case Study - Luxury Sound Maker Ditches CDs [4 Dec 2009]
A tale of two bakers [16 Nov 2009]
Emerging markets drive demand for oil [16 Nov 2009]
Santa goes back to basics in attempt to reduce the cost of Christmas [29 Oct 2009]
Q&A - How are businesses affected by unemployment? [27 Oct 2009]
Pricing strategies and tactics under investigation [15 Oct 2009]
Dyson launches a new premium product [14 Oct 2009]
Ukraine 1 England 0 - A match to remember? [12 Oct 2009]
Napster - Trying to compete, or getting desperate? [9 Oct 2009]
V-Water - from start up to exit [4 Oct 2009]
The lights go out for the nightclub market [26 Sep 2009]
Sony cuts the PS3 price to extend its life cycle [30 Aug 2009]
More trouble in the skies [27 Aug 2009]
Sainsbury’s and Diageo pitch in to battle [17 Aug 2009]
Own label brands profit from the recession [4 Aug 2009]
Demand and supply in action - tea prices surge [4 Aug 2009]
The Death of Newspapers - to be replaced by Nichepapers? [2 Aug 2009]
Instore Takes a Pounding [6 Jul 2009]
Swimsuit malfunction - a failure of quality or just the wrong size? [2 Jul 2009]
U2 on Tour - Investment appraisal and capacity utilisation rolled into one! [2 Jul 2009]
Q&A - Outline the main costs and benefits of inflation [1 Jul 2009]
Q&A - Explain the causes of inflation [1 Jul 2009]
Q&A - What is inflation and how is it measured? [1 Jul 2009]
East Coast Rail Line is Nationalised [1 Jul 2009]
Recession Bites - new food shopping habits [29 Jun 2009]
Budget Hotel Chain Now Feeling the Squeeze [17 Jun 2009]
Milk co-operative turns sour [4 Jun 2009]
How to improve a profit margin through a hidden price increase - the Snickers way [4 Jun 2009]
Video case study - football shirt sponsorship under pressure [25 May 2009]
BA posts a record loss [22 May 2009]
Video case study - the effect of deflation on businesses [19 May 2009]
Motivating employees - the end of the mobile phone sales shark? [17 May 2009]
AQA AS Business Unit 1 - Possible Evaluation Questions [17 May 2009]
A booming rental market – for car parking spaces [12 May 2009]
Q&A - What is the link between product differentiation and a USP? [1 May 2009]
Q&A - How do changes in commodity prices affect businesses? [1 May 2009]
Q&A - What are commodities and how are their prices determined? [1 May 2009]
Q&A - What is market supply [1 May 2009]
Q&A - What is market demand? [1 May 2009]
Q&A - What are the implications for UK businesses if the pound strengthens? [1 May 2009]
Q&A - What causes an exchange rate to change? [1 May 2009]
Q&A - What is an exchange rate? [1 May 2009]
Q&A - How are businesses affected by changes in interest rates? [1 May 2009]
Q&A - What goes into the “marketing mix”? [1 May 2009]
Video Case Study - Just Jenny’s Ice Cream Start-up [22 Apr 2009]
How can the same product be cheaper to buy new than second-hand? [16 Apr 2009]
Segmentation strategy - Halfords abandons premium retail brand [16 Apr 2009]
OCR 2880 (ACE) - Charging for Cargo [12 Apr 2009]
Demand and supply in action - oil [11 Apr 2009]
Viability of wind farms poses a “sources of finance” challenge [9 Apr 2009]
Price war looms for music downloads [8 Apr 2009]
Are we motoring towards electric avenue? [5 Apr 2009]
Video case study - biofuel farmers feel the pressure [4 Apr 2009]
Customer Service and Capacity Utilsation: Stenna Line versus Ryanair [3 Apr 2009]
The never-ending sales promotion proves a winner [28 Mar 2009]
Flight to value at Waitrose [15 Mar 2009]