Revision Presentation - Marketing Mix: Introduction to Products & Brands

The history of Apple’s product innovation - in 30 seconds [10 Feb 2012]
Crazy Frog-Great example of a targeted marketing mix? [28 Jan 2012]
Nationwide gets “Streetwise” with it’s marketing [17 Nov 2011]
Revision Quiz - Marketing: Products & Brands [1 Nov 2011]
How Mattel & Hot Wheels ‘activated boys of all ages’ [19 Sep 2011]
Revision games - Marketing Basics (True / False) [16 Feb 2011]
Q&A - Why do most businesses sell more than one product? [29 Dec 2010]
Revision Crossword - Product Basics [6 Nov 2010]
Lesson Starter - Brand Logo Bingo (1) [19 Sep 2010]
The links between Physics and Marketing [29 Aug 2010]
37 Ways for a Business to be More Competitive [24 Aug 2010]
Top 10 Grocery Brands and the Power of Default Behaviour [2 Apr 2010]
Branded coffee shops prove resilient to the UK recession [17 Feb 2010]
The Museum of Brands - well worth a visit [14 Feb 2010]
Revision Quiz - Marketing Mix (20 Questions) [12 Feb 2010]
Product, pricing and profitability in a changing market [20 Jan 2010]
Advertising Coming To A Windows 7 Desktop Near You [18 Nov 2009]
Are Cool Brands Really Cool? [29 Sep 2009]
Protecting a brand - global giants struggle to fight off the counterfeit fakers [31 Aug 2009]
Q&A - What is the link between product differentiation and a USP? [1 May 2009]
Q&A - Explain what is meant by a product [1 May 2009]
Q&A - What goes into the “marketing mix”? [1 May 2009]
Young, white and super-skinny models out of fashion? [10 Jan 2009]
Video Case Study - Exporters Benefit from a Weaker Pound [6 Jan 2009]
A Great Overview of the UK Retail Sector’s Problems [4 Jan 2009]
A Brand Extension Too Far? [18 Dec 2008]
Video case study - Yorkshire firms battle over trademark [10 Nov 2008]
End of the road for Pizza Hut [6 Oct 2008]
Quick starter puzzles on the high street retailers [5 Oct 2008]
Small businesses and supermarket distribution [28 Sep 2008]
No-sweat deodorant and other failures [27 Sep 2008]
Protecting a business idea - Bratz hit by copyright damages [1 Sep 2008]
Insights into a good business idea from the thoughtful Dragon [1 Sep 2008]
8megapixel cameraphones threaten the digital camera market [27 Aug 2008]
Dragons Den - The Deal that Floated Away from the Dragons [27 Aug 2008]
New product development creates waves in the pool [17 Aug 2008]
Insights into the private affairs of Britain’s largest retailers [13 Aug 2008]
Start-ups & the importance of business planning [7 Aug 2008]
Starting a business - have your cake and eat it [6 Aug 2008]
Flat-rate mobile phone from the kings of flat-pack [4 Aug 2008]
Product innovation - is the jetpack ready for takeoff? [31 Jul 2008]
Australian expansion proves a move too far for Starbucks [29 Jul 2008]
Cash flow problems could mean its a wrap… [26 Jul 2008]
Crocs - shares of the plastic footwear brand in meltdown [26 Jul 2008]
FT Global Brands Survey [24 Apr 2008]
Fudges finds its niche [13 Mar 2008]
Commuter coaches take on the crowded railways [24 Feb 2008]