Retro innovation at Porsche - Where does it sit with Ansoff?
Recommend on Google+
Well, here goes… my first post! I am very much into the gadgets & technology scene and so I will attempt to create myself a USP by only blogging about such things.
Porsche have just announced a new accessory for their 911 cars made between 1963 and 1977 - a retro-styled radio head unit with full touch-screen sat-nav capabilities! According to the Porsche catalogue, the unit “...still carries the classic two-knob design with minimal buttons and chrome accents, but the radio dial has been replaced with a subtle navigation screen. This will fit all 911s from 1963 possibly until as late as 1977. It should also be a good fit for the first generation 912 and perhaps the 914.”
I am very interested to hear what colleagues and students think about this - will it be a raging success or will the old school 911 owners shun its modernity and high (€595) asking price? Could be an interesting resource for a lesson on extension strategies, as well as Ansoff’s matrix, but is this market penetration or product development?
blog comments powered by Disqus
It’s Time for a Global Luxury Chinese Hotel Chain - for the Chinese [25 Mar 2012]
Starbucks acquisition provides the base for entry into the juice bar market [25 Mar 2012]
Two Lesson Videos on Nokia - Will their Strategy Work? [13 Mar 2012]
Pink bricks for girls? Lego builds a new strategy [2 Mar 2012]
Greggs, Sausage Rolls and the Ansoff Matrix [20 Oct 2011]
Ansoff and the Boston Matrix can’t help Kodak [6 Oct 2011]
Tesco pulls out of Japan [4 Sep 2011]
Where next for the Katie Price brand? Oh yes - a magazine [26 Aug 2011]
Organic growth strategy - the benefits if firms “believe in better” [24 May 2011]
HMV Strategy - Death of a Billion Downloads [24 Apr 2011]
Tesco - The right strategy in the US? [23 Apr 2011]
When Stella Met Cider - Ansoff Matrix in Action [3 Feb 2011]
The Strategy Battle of 2011 - David’s kid brother versus Goliath [17 Jan 2011]
McDonalds to diversify into…weddings [14 Oct 2010]
Lesson Worksheet: Ansoff Matrix Exercise [13 Jul 2010]
Strategy Case Study - Diversification for the Bread Family [21 May 2010]
Q&A - Explain Ansoff’s Matrix [14 Jan 2010]
Strategies for Diversification - Straight from the Horses Mouth [24 Nov 2009]
School for Santas [7 Nov 2009]
Corporate and Functional objectives - how BMW uses the Mini brand [21 Sep 2009]
WD-40 to diversify into…whatever customers want them to [1 Sep 2009]
Ansoff helps with the school lunches [11 May 2009]
Starbucks Strategy Video - Workshop Material [30 Apr 2009]
Video case study - pubs diversify to survive [23 Jan 2009]
BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!
