Retail strategy - the turnaround challenge at Argos
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A great interview with the CEO of Argos in the Guardian today which is packed full with useful business studies material.
Well worth printing out to use as a discussion stimulus. Key points which could be considered include:
- The dated format and layout of the Argos store (importance of continued investment and innovation)
- Effect on the recession on consumer spending - why have Argos customers been so badly affected by the downturn?
- Market positioning and segmentation - Argos’s customer base is described as “working class” (socio-economic groupings) and “mass market”
- Argos is the market leader in many product categories (e.g. jewellry, furniture, toys) - so why are sales falling?
- The cost of upgrading each store (£100,000) - what factors affect the return on investment?
- How can Argos improve customer service?
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