Q&A - What makes for a successful or effective marketing mix?

An effective marketing mix is one which…

• Meets customer needs
• Achieves the marketing objectives
• Is balanced and consistent
• Allows the business to gain an advantage over competitors

The marketing mix for each business and industry will vary; it will also vary over time.

For most businesses, one or two elements of the mix will be seen as relatively more important than the others, as illustrated below:

Marketing analysis: the UK supermarket battleground [3 May 2012]
Brand Logos (there’s an app for that) [20 Apr 2012]
Simple solutions to everyday problems - Spanx [11 Mar 2012]
The 7p Valentines Day Card [1 Feb 2012]
Crazy Frog-Great example of a targeted marketing mix? [28 Jan 2012]
WiiU- How a strong brand name could confuse the customer. [28 Jan 2012]
Promotional Pricing at its Worst [7 Nov 2011]
Revision Quiz - Marketing: Promotion [1 Nov 2011]
The Marketing Mix Song [10 Oct 2011]
Virtual shopping - Tesco in South Korea [6 Oct 2011]
Extreme icecream [1 Mar 2011]
The Business Studies of Angry Birds [22 Feb 2011]
Revision games - Marketing Basics (True / False) [16 Feb 2011]
Q&A - Should a business use a “loss leader” as part of its pricing tactics? [31 Dec 2010]
The foods that make billions [23 Nov 2010]
Pricing Strategy - Mobile Data Networks [14 Sep 2010]
37 Ways for a Business to be More Competitive [24 Aug 2010]
Lesson Worksheet - Marketing Mix: Promotion Basics [1 Aug 2010]
Tyrrells Entrepreneur Does it Again - with Vodka! [14 Jul 2010]
The Marketing Mix Challenge in reaching the Muslim Market [13 Jul 2010]
Sensory marketing [19 Jun 2010]
The Business of Festivals [8 Jun 2010]
BUSS4 UK Recession - More Profit & More Customers - How Sainsburys Did It [25 May 2010]
Marketing at Jaguar - Presentation to Download [2 Apr 2010]
Market share gains for the fizzy pop Scots [22 Mar 2010]
Marketing strategy in a recession - is attack better than defence? [17 Feb 2010]
Revision Quiz - Marketing Mix (20 Questions) [12 Feb 2010]
Product, pricing and profitability in a changing market [20 Jan 2010]
Philips returns to the 4 Ps of marketing [15 Jan 2010]
Packaging as part of the marketing mix [30 Sep 2009]
Online retailing fluctuates [24 Sep 2009]
Video case study - football shirt sponsorship under pressure [25 May 2009]
Q&A - Where does packaging fit into the marketing mix? [1 May 2009]
Q&A - What goes into the “marketing mix”? [1 May 2009]

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