Book places on the Business Teacher National Conference 2013 - delegate prices from £50-100
Q&A - What is the difference between “above” and “below the line” promotion?
The way in which promotion is targeted is traditionally split into two types - “above the line” and “below the line”.
Above the line promotion
This is paid for communication in the independent media e.g. advertising on TV or in the newspapers. Though it can be targeted, it can also be seen by anyone outside the target audience.
The main aims of above-the-line promotion are to inform customers, raise awareness and build brand positioning. Above-the-line tends to have a higher cost since the promotional methods used are less precise.
Below the line promotion
This concerns promotional activities where the business has direct control over the target or intended audience. There are many methods of below-the-line, including sales promotions, direct marketing, personal selling and sponsorship.
A great example of using printing technology in advertising. [6 May 2013]
Revision Presentation - Marketing Mix: Introduction to Promotion [17 May 2012]
Simple solutions to everyday problems - Spanx [11 Mar 2012]
WiiU- How a strong brand name could confuse the customer. [28 Jan 2012]
Nationwide gets “Streetwise” with it’s marketing [17 Nov 2011]
Revision Quiz - Marketing: Promotion [1 Nov 2011]
The tattoo - advertising for life! [10 May 2011]
Using Chucklevision to Teach Business [8 May 2011]
Booming Billboards [27 Apr 2011]
Revision games - Marketing Basics (True / False) [16 Feb 2011]
Q&A - What is personal selling and merchandising? [2 Jan 2011]
Q&A - Outline the role of public relations and sponsorship in promotion [2 Jan 2011]
Q&A - Describe the main features of advertising as a method of promotion [2 Jan 2011]
Q&A - What are the main aims of promotion? [2 Jan 2011]
Q&A - What is promotion? [2 Jan 2011]
Q&A - Outline the main methods of sales promotion [2 Jan 2011]
Q&A - Describe the main ways direct marketing is used in promotion [2 Jan 2011]
Promotional tactics on social media under scrutiny [13 Dec 2010]
Revision Crossword - Promotion Basics [6 Nov 2010]
Sensory marketing [19 Jun 2010]
The dangers of focus on one product [9 May 2010]
Marketing strategy in a recession - is attack better than defence? [17 Feb 2010]
The Museum of Brands - well worth a visit [14 Feb 2010]
Revision Quiz - Marketing Mix (20 Questions) [12 Feb 2010]
BOGOF becomes BOGOFL (or BNFNT) [18 Nov 2009]
Promotion under fire as BMA calls for ban on drinks marketing [8 Sep 2009]
Using Celebrities In Adverts [18 Aug 2009]
Q&A - What goes into the “marketing mix”? [1 May 2009]
New product development creates waves in the pool [17 Aug 2008]
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Business Studies Revision / Exam Coaching Workshops Coming Up:
GCSE Business (AQA Unit 2 & Edexcel Unit 3)
Thursday 24 April 2014 - Birmingham
Friday 25 April 2014 - London (Stratford City)
AQA AS & A2 Business (BUSS1 & BUSS3)
Monday 20 January 2014 - London (Stratford City)
Tuesday 21 January 2014 - London (Fulham Broadway)
Wednesday 22 January 2014 - Bristol (Cribbs Causeway)
Thursday 23 January 2014 - Birmingham (Star City)
Friday 24 January 2014 - Manchester (Salford Quays)
AQA AS & A2 Business (BUSS2 & BUSS4)
Tuesday 25 March 2014 - London (Stratford City)
Wednesday 26 March 2014 - London (Fulham Broadway)
Thursday 27 March 2014 - Bristol (Cribbs Causeway)
Friday 28 March 2014 - Birmingham (Star City)
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Wednesday 2 April 2014 - Leeds (The Light)
Thursday 3 April 2014 - Manchester (Salford Quays)
Post-Easter (BUSS1/BUSS2 Combined & BUSS4)
Monday 28 April 2014 - London (Stratford City)
Tuesday 29 April 2014 - London (Fulham Broadway)
Wednesday 30 April 2014 - Bristol (Cribbs Causeway)
Thursday 1 May 2014 - Birmingham (Star City)
Friday 2 May 2014 - Manchester (Salford Quays)
Try some of these superb starter activities for Business Studies:
- Anagram Countdown
- Beat the Teacher
- Bellwork
- Budget Basket
- Memory Challenge
- Loop Cards
- I'm the Question
- Catchphrase - Say What You See!
- Consider All Possibilities (C.A.P)
- i-Teach
- Teacher Talkabout
- Perfect Recall
- Pass the Buck
- What would you have invented?
- These are a few of my favourite things
- Set Your Students the 15 Word Challenge
- Topic Tennis
- What Why Depends - Developing Thinking Skills
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