Q&A - What are the main benefits of good customer service?
Recommend on Google+
The potential benefits to a business from providing a consistently high level of customer service include:
• Increased sales – more likely to try out other products/services too
• Customer loyalty –more likely to be a source of repeat business and to recommend the business to friends and family
• Enhanced public image – helps build a brand and provides protection if there is a slip-up in customer service
• More effective workforce – satisfied customers help create a positive working environment
It should be evident from the points made above that the benefits of good customer service are interrelated, i.e.
• Satisfied customers will lead to more sales from their own repeat business and from the new customers generated by their recommendations
• A positive public image will generate more sales by attracting new customers
• Staff who deliver good customer service receive their customers’ appreciation and are further motivated to offer good customer service and so on
blog comments powered by Disqus
Measuring the competitiveness of a business [18 May 2012]
Takeover troubles - Has the Co=operative got Indigestion with the Somerfield Integration? [5 Mar 2012]
Business studies lessons from Britain’s best pub [3 Nov 2011]
Lesson video - a day in the life of a supermarket [20 Oct 2011]
Strategies for success on the beleaguered high street [6 Sep 2011]
Industrial Action & Customer Service Case Study - FlyLo [28 Jan 2011]
Dominos Pizza - the Recipe for Business Success [9 Jan 2011]
Q&A - How important is location in determining business success? [29 Dec 2010]
Leadership skills of the new CEO drive profits at Pret [8 Oct 2010]
37 Ways for a Business to be More Competitive [24 Aug 2010]
A tricky customer service problem - chicken nuggetts are off [11 Aug 2010]
Retail banking through the ages - a pictoral guide [29 Jul 2010]
Customer service lessons from a taxi driver [13 Jul 2010]
Customer Service - What Students Can Learn from John Lewis Partnership [12 Jun 2010]
Strategies for the Recession - Insights from Six Restaurant Group CEOs [19 Feb 2010]
Contingency planning failure leads to customer service disaster [12 Feb 2010]
Mass-market holiday companies score worst for customer service - yet again! [8 Jan 2010]
Customer service in action - the shop sleepover [22 Dec 2009]
Mystery Shopping - Quality Control or Staff Snooping? [28 Oct 2009]
Customer Service with a Beat - its a Rap [5 Oct 2009]
The Costs of Poor Customer Service - United Airlines and the Guitar Hero [5 Oct 2009]
Police caution the CEO for insisting on better customer service [25 Sep 2009]
The Customer Bites Back via the Blogosphere [21 Sep 2009]
Top Class Customer Service in Action - Yorkshire Airlines [24 Jun 2009]
A six minute tour round the Dell Factory [31 May 2009]
Customer service classic - the upside-down pizza [11 May 2009]
Q&A - What is meant by having a “customer focus”? [1 May 2009]
Never ‘misunderestimate’ the value of customer service, or of finding the right man for the job….. [22 Feb 2009]
Linking customer service and motivation theory [2 Feb 2009]
Revision Quiz - Customer Service [9 Nov 2008]
Cash flow problems could mean its a wrap… [26 Jul 2008]
BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!
