Q&A - What are the main aims of promotion?

Promotional activities have a variety of aims:

For example, promotion aims to:

- Inform current and potential customers about the existence of products

- Explain the potential benefits of using the product

- Persuade customers to buy the product

- Help differentiate a product from the competition

- Develop and sustain a brand

- Reassure customers that they have made the right choice

Revision Presentation - Marketing Mix: Introduction to Promotion [17 May 2012]
Simple solutions to everyday problems - Spanx [11 Mar 2012]
WiiU- How a strong brand name could confuse the customer. [28 Jan 2012]
Nationwide gets “Streetwise” with it’s marketing [17 Nov 2011]
Revision Quiz - Marketing: Promotion [1 Nov 2011]
The tattoo - advertising for life! [9 May 2011]
Using Chucklevision to Teach Business [8 May 2011]
Booming Billboards [27 Apr 2011]
Revision games - Marketing Basics (True / False) [16 Feb 2011]
Q&A - What is personal selling and merchandising? [2 Jan 2011]
Q&A - Outline the role of public relations and sponsorship in promotion [2 Jan 2011]
Q&A - Describe the main features of advertising as a method of promotion [2 Jan 2011]
Q&A - What is the difference between “above” and “below the line” promotion? [2 Jan 2011]
Q&A - What is promotion? [2 Jan 2011]
Q&A - Outline the main methods of sales promotion [2 Jan 2011]
Q&A - Describe the main ways direct marketing is used in promotion [2 Jan 2011]
Promotional tactics on social media under scrutiny [13 Dec 2010]
Revision Crossword - Promotion Basics [6 Nov 2010]
Sensory marketing [19 Jun 2010]
The dangers of focus on one product [9 May 2010]
Marketing strategy in a recession - is attack better than defence? [17 Feb 2010]
The Museum of Brands - well worth a visit [14 Feb 2010]
Revision Quiz - Marketing Mix (20 Questions) [12 Feb 2010]
BOGOF becomes BOGOFL (or BNFNT) [18 Nov 2009]
Promotion under fire as BMA calls for ban on drinks marketing [8 Sep 2009]
Using Celebrities In Adverts [18 Aug 2009]
Q&A - What goes into the “marketing mix”? [1 May 2009]
New product development creates waves in the pool [17 Aug 2008]

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