Promotional Pricing at its Worst
Monday, November 07, 2011
by Ben White
Print
Email
Tweet This!Save to Favorites
Recommend on Google+
Promotional pricing (usually) involves offering a discount to customers on the normal selling price of a product, or more of the product at the normal price. The aim is to increase sales and draw attention to the product, brand and business itself, however these firms don’t always get it right. Have you seen any better ‘offers’ than these?
Categories: BUSINESS THEMES Marketing
Tags: prices, marketing mix, pricing strategies, promotion techniques
Tags: prices, marketing mix, pricing strategies, promotion techniques
blog comments powered by Disqus
Revision Presentation - Marketing Mix: Introduction to Pricing [17 May 2012]
Same product - different prices: Greggs sausage roll costs more in Hammersmith than Hull [9 May 2012]
Marketing analysis: the UK supermarket battleground [3 May 2012]
Brand Logos (there’s an app for that) [20 Apr 2012]
Simple solutions to everyday problems - Spanx [11 Mar 2012]
Kit Kat Chunky Champion [20 Feb 2012]
The 7p Valentines Day Card [1 Feb 2012]
Crazy Frog-Great example of a targeted marketing mix? [28 Jan 2012]
WiiU- How a strong brand name could confuse the customer. [28 Jan 2012]
Nationwide gets “Streetwise” with it’s marketing [17 Nov 2011]
Unilever hit by rising costs [6 Nov 2011]
Revision Quiz - Marketing: Promotion [1 Nov 2011]
Revision Quiz - Marketing: Pricing [1 Nov 2011]
The Marketing Mix Song [10 Oct 2011]
Virtual shopping - Tesco in South Korea [6 Oct 2011]
An end to outsourcing? [18 May 2011]
Is the role of inflation over inflated? [30 Mar 2011]
Extreme icecream [1 Mar 2011]
The Business Studies of Angry Birds [22 Feb 2011]
Revision games - Marketing Basics (True / False) [16 Feb 2011]
Michael Porter - Shared Value and the Limitations of CSR [15 Feb 2011]
Q&A - Should a business use a “loss leader” as part of its pricing tactics? [31 Dec 2010]
Business Pricing Tactics Under Scrutiny [12 Dec 2010]
Dominos Pizza - Growth & Strategy (Part 2) - Innovation, Service and Smart Operations [26 Nov 2010]
The foods that make billions [23 Nov 2010]
Pricing Strategy - Mobile Data Networks [14 Sep 2010]
Would you stand for it? [14 Sep 2010]
37 Ways for a Business to be More Competitive [24 Aug 2010]
Lesson Worksheet - Marketing Mix: Promotion Basics [1 Aug 2010]
Tyrrells Entrepreneur Does it Again - with Vodka! [14 Jul 2010]
The Marketing Mix Challenge in reaching the Muslim Market [13 Jul 2010]
Sensory marketing [19 Jun 2010]
The Business of Festivals [8 Jun 2010]
BUSS4 UK Recession - More Profit & More Customers - How Sainsburys Did It [25 May 2010]
Marketing at Jaguar - Presentation to Download [2 Apr 2010]
Market share gains for the fizzy pop Scots [22 Mar 2010]
Measuring changing shopping habits and inflation [15 Mar 2010]
Marketing strategy in a recession - is attack better than defence? [17 Feb 2010]
Revision Quiz - Marketing Mix (20 Questions) [12 Feb 2010]
What business students can learn from how businesses have handled the recession [1 Feb 2010]
Product, pricing and profitability in a changing market [20 Jan 2010]
Philips returns to the 4 Ps of marketing [15 Jan 2010]
Revision Presentation - Revenues and Demand [30 Dec 2009]
Pricing strategies and tactics under investigation [15 Oct 2009]
Ukraine 1 England 0 - A match to remember? [12 Oct 2009]
Packaging as part of the marketing mix [30 Sep 2009]
Online retailing fluctuates [24 Sep 2009]
Protecting a brand - global giants struggle to fight off the counterfeit fakers [31 Aug 2009]
More trouble in the skies [27 Aug 2009]
Demand and supply in action - tea prices surge [4 Aug 2009]
Microsoft and Google compete head-to-head [9 Jul 2009]
U2 on Tour - Investment appraisal and capacity utilisation rolled into one! [2 Jul 2009]
Stock control - de-stocking was over £5bn in Q1 of 2009 [2 Jul 2009]
Q&A - Explain the causes of inflation [1 Jul 2009]
Q&A - What is inflation and how is it measured? [1 Jul 2009]
Video case study - football shirt sponsorship under pressure [25 May 2009]
BA posts a record loss [22 May 2009]
Video case study - the effect of deflation on businesses [19 May 2009]
AQA AS Business Unit 1 - Possible Evaluation Questions [17 May 2009]
Q&A - Where does packaging fit into the marketing mix? [1 May 2009]
Q&A - How do changes in commodity prices affect businesses? [1 May 2009]
Q&A - What are commodities and how are their prices determined? [1 May 2009]
Q&A - What is market demand? [1 May 2009]
Q&A - What makes for a successful or effective marketing mix? [1 May 2009]
Q&A - What goes into the “marketing mix”? [1 May 2009]
Trading down - business class feels the pinch [17 Apr 2009]
Celebrity chef had the recipe wrong after all [5 Apr 2009]
Q&A - What factors affect the demand for a product? [1 Mar 2009]
Q&A - What is meant by adding value [1 Mar 2009]
Psychological pricing in action - the power of £0.01 [12 Jan 2009]
Video Case Study - Roadside Markets [6 Jan 2009]
The Corporate Jet Under Pressure [4 Jan 2009]
The Grim Outlook for UK Unemployment in 2009 [1 Jan 2009]
Is the latest supermarket “price war” just a public relations stunt? [19 Sep 2008]
Huge losses force Taylor Wimpey into drastic promotional activity [6 Sep 2008]
Economic environment - disposable income takes a dive [4 Sep 2008]
Working with suppliers - Matalan applies the squeeze [29 Aug 2008]
Private shareholders suffer big losses from quoted company investments [28 Aug 2008]
Cutting capacity to weather the housing slump [25 Aug 2008]
Starting a business - have your cake and eat it [6 Aug 2008]
Lots of hot air over gas and electricity price rises [31 Jul 2008]
The formula that proves celebrities have a product life cycle [29 Jul 2008]
Ryanair flies into the path of the economic storm [29 Jul 2008]
Have we reached the end of the low cost flying boom? [23 May 2008]
Belt tightening puts consumer spending under pressure [8 Apr 2008]
Helping Business Students Understand Rising Inflation [21 Mar 2008]
BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!



