Product innovation in motoring - the mass market electric car
Recommend on Google+
This video is packed full of angles for a business studies lesson. The world’s first mass-produced purpose-built electric car has arrived in the UK, and will eventually be built in Sunderland. But with a price tag of £24,000, is Nissan’s Leaf the future of motoring? How would you promote this new vehicle? Does it really have some sustainable competitive advantages over existing fuel-powered vehicles? How important is the pricing and the effect of the government subsidy for early-adopters?
blog comments powered by Disqus
It’s Back! Datsun Makes a Comeback [26 Mar 2012]
Nissan Goes for it In China [20 Sep 2010]
Nissan profits from a recovery in demand [30 Jul 2010]
Quality Control, the old fashioned way [21 Mar 2010]
Amazing Production Video [15 Feb 2010]
How can the same product be cheaper to buy new than second-hand? [16 Apr 2009]
Highest Productivity in the Industry - But Still Crippled by the Crunch [8 Jan 2009]
Video case study - Nissan [24 Oct 2008]
BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!
