Pricing tactics - cheap flights (no feckin way)

A hat tip to Ruth Tarrant for spotting this satirical song from Fascinating Aida.  Just in case there is anyone out there who is still conned by the pence fare dodge, this song explains some of the “hidden extras”.  I can’t think who it refers to…

[caution - this clip contains mildly offensive language]

Revision Presentation - Marketing Mix: Introduction to Pricing [17 May 2012]
Same product - different prices: Greggs sausage roll costs more in Hammersmith than Hull [9 May 2012]
Marketing analysis: the UK supermarket battleground [3 May 2012]
Pricing and the consumer - a question of haggling? [10 Feb 2012]
Pricing - Daftest In Store Deals! [14 Dec 2011]
Marketing and the supermarket ‘price war’ [6 Dec 2011]
Revision Quiz - Marketing: Pricing [1 Nov 2011]
The Business of Newcastle United [12 Oct 2011]
Strategy Video - Innovation through technology at Fern Howard [10 Jun 2011]
Using Chucklevision to Teach Business [8 May 2011]
Discounters move into UK shopping malls [19 Apr 2011]
The Profit Margin Bloodbath of UK Recession [6 Mar 2011]
Q&A - How can a business use contribution pricing? [2 Jan 2011]
Q&A - What is competitor-based pricing? [2 Jan 2011]
Q&A - Why might a business use psychological pricing? [2 Jan 2011]
Q&A - What is predatory pricing? [2 Jan 2011]
Q&A - Outline what is meant by cost-based pricing [2 Jan 2011]
Q&A - Outline how market research can help a business set its prices [2 Jan 2011]
Q&A - Distinguish between price and cost [2 Jan 2011]
Q&A - Should a business use a “loss leader” as part of its pricing tactics? [31 Dec 2010]
2011 - A chance for retailers to slip in some sneeky price rises? [14 Dec 2010]
Marketing strategy: North Face aims to become the “Nike of outdoors” [12 Dec 2010]
Euro Disney - an HRM & Finance Nightmare? [24 Nov 2010]
Revision Crossword - Pricing Basic [6 Nov 2010]
Pricing Strategy - Mobile Data Networks [14 Sep 2010]
Fighting for a share of the fast-growth tablet market [11 Sep 2010]
Tyrrells Entrepreneur Does it Again - with Vodka! [14 Jul 2010]
Pricing strategy in action - John Lewis (video) [25 Mar 2010]
Can Greggs Become the Skoda of Pies? [16 Feb 2010]
Q&A - When is it appropriate for a firm to use penetration pricing? [21 Dec 2009]
Q&A - Explain price skimming [21 Dec 2009]
Q&A - What is the difference between pricing strategies & tactics? [21 Dec 2009]
Q&A - Explain what is meant by price positioning [21 Dec 2009]
Q&A - What factors should a business consider when setting its prices? [19 Dec 2009]
Q&A - How does pricing link to the objectives of a business? [19 Dec 2009]
Q&A - What is price and why is it so important in the marketing mix? [19 Dec 2009]
Pricing strategies and tactics under investigation [15 Oct 2009]
Shareholder strategy at M&S [7 May 2009]
Psychological pricing in action - the power of £0.01 [12 Jan 2009]
Pricing policy - the extra charges made by low cost airlines [9 Sep 2008]

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