Pricing strategy in action - John Lewis (video)

Revision Presentation - Marketing Mix: Introduction to Pricing [17 May 2012]
What’s going wrong at Superdry? [23 Apr 2012]
Kit Kat Chunky Champion [20 Feb 2012]
Pricing and the consumer - a question of haggling? [10 Feb 2012]
Still more praise for the “John Lewis model” [17 Jan 2012]
Tesco’s Big Price Drop - on the Stock Market, or, Porter and Ansoff in action [12 Jan 2012]
Pricing - Daftest In Store Deals! [14 Dec 2011]
Revision Quiz - Marketing: Pricing [1 Nov 2011]
Revision Quiz - Market Research for a Business Startup [13 Oct 2011]
The Business of Newcastle United [12 Oct 2011]
Who ate all the pies?.....the focus group did! [14 Sep 2011]
Revision Presentation - Understanding Customer Needs [7 Sep 2011]
Pricing tactics - cheap flights (no feckin way) [22 Aug 2011]
Strategy Video - Innovation through technology at Fern Howard [10 Jun 2011]
Using Chucklevision to Teach Business [8 May 2011]
Discounters move into UK shopping malls [19 Apr 2011]
Partners in profit - the JLP way [10 Mar 2011]
Stuff the banks - John Lewis issues a retail bond [6 Mar 2011]
The Profit Margin Bloodbath of UK Recession [6 Mar 2011]
Q&A - How can a business use contribution pricing? [2 Jan 2011]
Q&A - What is competitor-based pricing? [2 Jan 2011]
Q&A - Why might a business use psychological pricing? [2 Jan 2011]
Q&A - What is predatory pricing? [2 Jan 2011]
Q&A - Outline what is meant by cost-based pricing [2 Jan 2011]
Q&A - Outline how market research can help a business set its prices [2 Jan 2011]
Q&A - Distinguish between price and cost [2 Jan 2011]
Q&A - Should a business use a “loss leader” as part of its pricing tactics? [31 Dec 2010]
Q&A - What is the role of sampling in market research? [29 Dec 2010]
Q&A - What is qualitative market research? [29 Dec 2010]
Q&A - What is quantitative market research? [29 Dec 2010]
Q&A - What are the main uses of market research? [29 Dec 2010]
Q&A - What are the main ways in which a business can obtain information on a market? [29 Dec 2010]
Innovation and Invention - the Toy Story [23 Dec 2010]
BUSS1 Revision Quiz - Market Research for a Startup [15 Dec 2010]
2011 - A chance for retailers to slip in some sneeky price rises? [14 Dec 2010]
Pots of gold - great video resource [8 Dec 2010]
Euro Disney - an HRM & Finance Nightmare? [24 Nov 2010]
Segmentation & Pricing - the Ice-Cream Price Pyramid [17 Nov 2010]
An Awfully Good start up story [9 Nov 2010]
Revision Crossword - Pricing Basic [6 Nov 2010]
Pricing Strategy - Mobile Data Networks [14 Sep 2010]
Insights into the Ice Cream Market [11 Sep 2010]
Tyrrells Entrepreneur Does it Again - with Vodka! [14 Jul 2010]
Lesson Activity - Market Research Cloze Exercise (1) [13 Jul 2010]
Book wars! [5 May 2010]
Marketing strategy in a recession - is attack better than defence? [17 Feb 2010]
Can Greggs Become the Skoda of Pies? [16 Feb 2010]
An interview with the boss of John Lewis [8 Jan 2010]
Q&A - When is it appropriate for a firm to use penetration pricing? [21 Dec 2009]
Q&A - Explain price skimming [21 Dec 2009]
Q&A - What is the difference between pricing strategies & tactics? [21 Dec 2009]
Q&A - Explain what is meant by price positioning [21 Dec 2009]
Q&A - What factors should a business consider when setting its prices? [19 Dec 2009]
Q&A - How does pricing link to the objectives of a business? [19 Dec 2009]
Q&A - What is price and why is it so important in the marketing mix? [19 Dec 2009]
Video Case Study - Meet the CEO of Accurist Watches [14 Dec 2009]
Primary v Secondary Market Research for a Startup [4 Dec 2009]
Pricing strategies and tactics under investigation [15 Oct 2009]
Skipping yoghurt is not honest and truthful [13 Oct 2009]
New product development for the ladies - a licence to chill [1 Jun 2009]
Shareholder strategy at M&S [7 May 2009]
Psychological pricing in action - the power of £0.01 [12 Jan 2009]
Young, white and super-skinny models out of fashion? [10 Jan 2009]
Pricing policy - the extra charges made by low cost airlines [9 Sep 2008]
Supermarkets under fire for price promotions that focus on fatty foods [3 Sep 2008]
A good example of price elasticity of demand [4 Mar 2008]