Pricing policy - the extra charges made by low cost airlines

Monday, September 08, 2008
by Jim Riley
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This would be a good article to use when teaching pricing strategy in marketing.  It discusses the various “add-ons” charged by the UK’s low-cost airlines that can make a significant difference to the actual cost of a trip for the unsuspecting traveller…

Here is the Sunday Times article.

The graphic provided with the article provides an interesting list of the all the potential extra charges:

- Credit card bookings
- Baggage checked in
- Baggage surcharges

etc etc

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Posted to Leisure, Travel & Tourism • Marketing
Tags: airlines, strategy, pricing, low-cost
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