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Poundland Investigated Channel 4 Dispatches

Sunday, September 16, 2012
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This edition of Channel 4's Dispatches programme looks like it will be well worth a watch - and even better, recording. Could be packed full with business studies discussion and learning opportunities.

Monday 17 September 2012 at 8pm is the screening date/time for this programme which investigates the business of booming discount retailer Dispatches.

As other High Street retailers struggle for survival, discount leader Poundland is booming.

With a new store opening on average every five days, its pre-tax profits are up an astonishing 50% in a year.

In the Dispatches investigation , Harry Wallop asks how Poundland sells so cheaply, yet makes so much money.

He reveals the clever business tactics, marketing techniques and price comparisons used to appeal to Poundland's shoppers, and asks if consumers are getting all they had bargained for.

The edition will be available from 4oD  once it has aired.




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