Online retailing fluctuates
Thursday, September 24, 2009
Print
Email
Tweet This!Save to Favorites
Recommend on Google+
Online shopping is fluctuating this year, which a growth of 15.7% in July compared to June, but a 10% fall in August to a value of £3.8bn. The goods given as the drivers of these rises and falls show which items we buy most online: the main reason for the August drop was lower sales of alcohol due to the wet weather causing barbecues to be cancelled (and also lingerie – can anyone suggest a seasonal reason for that one?) although online sales of shoes were up by 3%, thought to be due to parents buying back-to-school shoes ready for September. July’s increase was largely down to clothing with internet stores becoming better at converting browsers to shoppers – retail research showed that one in every 15 visits to a clothing shopping site resulted in a purchase – and electrical online sales were up by 11%. However, the increases were probably driven by heaving discounting and promotions so don’t necessarily indicate a boost to the profits of the providers. On the other hand, as we head towards a difficult Christmas retailing period for the second year, those who are establishing their online presence through discounting to penetrate the market may be using clever tactics.
blog comments powered by Disqus
Which is better? Aldi or Lidl? Compare and contrast these (and others) using ‘Store Wars’ [6 Feb 2012]
The 7p Valentines Day Card [1 Feb 2012]
Crazy Frog-Great example of a targeted marketing mix? [28 Jan 2012]
WiiU- How a strong brand name could confuse the customer. [28 Jan 2012]
Business winners and losers from Christmas 2011 [4 Jan 2012]
Empty Shelves at Sainsbury’s - You Decide! [27 Nov 2011]
Promotional Pricing at its Worst [7 Nov 2011]
Revision Quiz - Marketing: Place [1 Nov 2011]
Revision Quiz - Marketing: Promotion [1 Nov 2011]
Shoppers switch stores as income patterns change [11 Oct 2011]
The Marketing Mix Song [10 Oct 2011]
Virtual shopping - Tesco in South Korea [6 Oct 2011]
Stock problems at SuperDry hint at the problems of rapid growth [6 Oct 2011]
Strategies for success on the beleaguered high street [6 Sep 2011]
Organic growth strategy - the benefits if firms “believe in better” [24 May 2011]
Discounters move into UK shopping malls [19 Apr 2011]
Kate & Wills - A Short-term boost to demand [9 Apr 2011]
Extreme icecream [1 Mar 2011]
The Business Studies of Angry Birds [22 Feb 2011]
Revision games - Marketing Basics (True / False) [16 Feb 2011]
A Tale of Two Bond Streets - Retailing in Decline [21 Jan 2011]
Retail Meets Monopoly - A Business Lesson Cracker [5 Jan 2011]
Q&A - Describe the main kinds of intermediary involved in distribution channels [3 Jan 2011]
Q&A - Should a business avoid intermediaries and sell direct? [3 Jan 2011]
Q&A - What factors determine the type of distribution channel used by a business? [3 Jan 2011]
Q&A - How many stages does a distribution channel have? [3 Jan 2011]
Q&A - Outline the role of a distribution channel [3 Jan 2011]
Q&A - What is the role of “place” in the marketing mix? [3 Jan 2011]
Q&A - Should a business use a “loss leader” as part of its pricing tactics? [31 Dec 2010]
A retailer’s worst nightmare - where are the customers? [20 Dec 2010]
Some amazing images to help teach economies of scale [14 Dec 2010]
Marketing strategy: North Face aims to become the “Nike of outdoors” [12 Dec 2010]
Snow disruption and distribution channels [5 Dec 2010]
Advent business (2) - online marketing [2 Dec 2010]
The foods that make billions [23 Nov 2010]
Leadership skills of the new CEO drive profits at Pret [8 Oct 2010]
Behind the Scenes: Building a Shopping Mall [19 Sep 2010]
Pricing Strategy - Mobile Data Networks [14 Sep 2010]
Fashion retailing finds its home online [11 Sep 2010]
Retail strategy - the turnaround challenge at Argos [27 Aug 2010]
37 Ways for a Business to be More Competitive [24 Aug 2010]
Lesson Worksheet - Marketing Mix: Promotion Basics [1 Aug 2010]
Technology in action - behind the scenes at the Ocado warehouse [27 Jul 2010]
Tyrrells Entrepreneur Does it Again - with Vodka! [14 Jul 2010]
The Marketing Mix Challenge in reaching the Muslim Market [13 Jul 2010]
Sensory marketing [19 Jun 2010]
The Business of Festivals [8 Jun 2010]
BUSS4 UK Recession - More Profit & More Customers - How Sainsburys Did It [25 May 2010]
Marketing at Jaguar - Presentation to Download [2 Apr 2010]
Market share gains for the fizzy pop Scots [22 Mar 2010]
Marketing strategy in a recession - is attack better than defence? [17 Feb 2010]
Revision Quiz - Marketing Mix (20 Questions) [12 Feb 2010]
Product, pricing and profitability in a changing market [20 Jan 2010]
Philips returns to the 4 Ps of marketing [15 Jan 2010]
Q&A - Explain Ansoff’s Matrix [14 Jan 2010]
Retailer performance - interactive resource [12 Jan 2010]
Revision Presentation - Marketing Mix: Introduction to Place [1 Jan 2010]
Video case study - technology transforms the checkout [27 Dec 2009]
Amazon to move onto the High Street? [8 Dec 2009]
Packaging as part of the marketing mix [30 Sep 2009]
A personal look at the man behind the label - Sir Stuart Rose [4 Jun 2009]
Video case study - football shirt sponsorship under pressure [25 May 2009]
Q&A - Where does packaging fit into the marketing mix? [1 May 2009]
Q&A - What makes for a successful or effective marketing mix? [1 May 2009]
Q&A - What goes into the “marketing mix”? [1 May 2009]
A Great Overview of the UK Retail Sector’s Problems [4 Jan 2009]
Can Fresh Management Save JJB Sports? [2 Jan 2009]
Video case study - Poundland [23 Oct 2008]
Print advertising takes the hit as advertisers cut back [26 Jul 2008]
When the partnership structure doesnt work well for a start-up [26 Jul 2008]
The History of Retailing [15 Jun 2008]
End of an era for supermarket retailing [10 Mar 2008]
Times up for Asda’s 4 year George Trial [5 Mar 2008]
Swapping tat for quality in the retail clothing market [3 Mar 2008]
BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!
Popular Topic Tags
recession, demand, prices, price, unemployment, profit, economics, costs, investment, inflation, supply, employment, trade, competition, gdp, risk, china, debt, euro, entrepreneur, capacity, production, downturn, innovation, tutor2u, revision, pay, exports, manufacturing, confidence, profits, food, incentives, banks, strategy, globalisation, aqa, expectations, oil, csr, usa, startup, retailers, housing, productivity, sterling, supermarkets, google, economies of scale, mortgage, takeover, cash flow, advertising, quiz, leadership, property, buss4, tesco, economic growth, video, efficiency, enterprise, motivation, stakeholders, apple, deflation, corporate social responsibility, ebea, market share, airlines, pricing, taxation, slowdown, bank of england, acquisition, merger, market failure, borrowing, competitiveness, sustainability, product life cycle, interest rates, credit crunch, budget deficit, aqa business studies, facebook, twitter, aqa business, bbc, nelson thornes, philip allan updates, starbucks, philip allan, monopoly, diversification, recruitment, organic growth, stocks, training, oligopoly, starter activity, shareholders, uk economy, poverty, emerging markets, dollar, government failure, retailing, management, suppliers, buss1, marketing mix, tim harford, cpi, branding, opportunity cost, breakeven, government spending, hodder education, vat, product, customer service, eu, losses, wages, evaluation, india, external growth, wealth, environment, edexcel, location, promotion, technology, information failure, business studies revision, sources of finance, franchise, aqa gce business, elasticity, regulation, spare capacity, welfare, jobs, economic cycle, marketing, zondle, strategic direction, british airways,View all tags for the Business Blog
