Online distribution channels - which retailers are still missing out?
Wednesday, September 01, 2010
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An interesting update here which lists the (relatively) few major retailers who still do not offer an e-commerce. I’m surprised to find Morrisons and Primark still listed as e-commerce lagards. Interesting too how long it has taken the likes of H&M and Zara to begin selling online - their stores go live this September 2010.
A useful discussion point would be to ask students to consider the benefits and drawbacks of delaying entry into e-commerce. I must admit, I can’t think of many upsides - but there must be one or two.
Have Morrisons lost out permamently to Tesco, Asda and Sainsburys by failing to offer an online channel? It surely can’t be because of the investment requirement - the business is highly profitable. So what has held it back?
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