No-sweat deodorant and other failures

Peter Day’s perennially superb In Business programme this week looked at brands and branding. Why did Pepsi AM, no-sweat deodorant and smokeless cigarettes fail where Campbell’s low-sodium soup succeed in spectactular fashion? Innovative may mean different but it does not automatically mean successful as Peter Day finds out in a visit to Arbor Strategy Group and River West Brands . He looks at the attempted revival of so-called Zombie-brands, brands that have become dormant in the marketplace but whose value might be rekindled with some imaginative marketing. Put FairTrade coffee beans and vitamins together and call it Brim!

Rising to the top of the milk [22 May 2012]
Revision Presentation - Marketing Mix: Introduction to Products & Brands [17 May 2012]
Vodafone and Cable and Wireless Worldwide [25 Apr 2012]
Flaws in Tesco’s strategy [24 Apr 2012]
Sony - Hirai’s Turnaround Strategy - in Video Clips [13 Apr 2012]
VW targets growth markets [26 Feb 2012]
Barriers to entry for business expansion to Brazil [23 Feb 2012]
Glenstrata - Glencore proposes merger with Xstrata [3 Feb 2012]
Success for the Daily Mail’s online strategy [30 Jan 2012]
Leadership - Tough decisions to turn Starbucks around [29 Jan 2012]
What’s gone wrong for Kodak? [19 Jan 2012]
International operations decisions - Adidas trainers for $1? [26 Nov 2011]
Nationwide gets “Streetwise” with it’s marketing [17 Nov 2011]
Virtual shopping - Tesco in South Korea [6 Oct 2011]
Selling Bread - Classic Adverts [6 Oct 2011]
How Mattel & Hot Wheels ‘activated boys of all ages’ [19 Sep 2011]
Waitrose Strategy Essay [13 Sep 2011]
Olaf takes the knife to management hierarchy [5 Sep 2011]
How can Tesco’s be “Unscalable?”-First lesson/research task into companies in different markets [31 Aug 2011]
ResearchBuster: New Leaders and Strategic Change [16 Jun 2011]
Howard Schultz - A Changed Starbucks. A Changed C.E.O [13 Mar 2011]
CSR at the Movies - Black Gold [23 Feb 2011]
Michael Porter - Shared Value and the Limitations of CSR [15 Feb 2011]
What strategy should HMV employ next? [6 Jan 2011]
Dominos Pizza - Growth & Strategy (Part 1) - Driving Competitive Advantage [26 Nov 2010]
Leadership in action - A Day in the Life of Willie Walsh [25 Oct 2010]
Rationalising & Redeployment at Alliance Boots [9 Oct 2010]
Strategy in Action: “Buying Growth is Not a Strategy” [20 Sep 2010]
Lesson Starter - Brand Logo Bingo (1) [19 Sep 2010]
Can new leadership revive Nokia’s fortunes [12 Sep 2010]
Can small firms shrug off their recession trauma? [2 Sep 2010]
The links between Physics and Marketing [29 Aug 2010]
Strategy in action - Mitchell & Butlers stays focused [9 Aug 2010]
Essential business reading for the summer! [5 Aug 2010]
Rising industrial unrest in China [29 Jun 2010]
BUSS4 - Recession Strategy Lessons from Four Female Entrepreneurs [6 Jun 2010]
Strategy in Action - the Return of External Growth [28 May 2010]
Strategy Case Study - Asda Nets Netto [28 May 2010]
Strategy Case Study - Vauxhall/Opel restructuring [24 May 2010]
Book wars! [5 May 2010]
Top 10 Grocery Brands and the Power of Default Behaviour [2 Apr 2010]
Unilever in the recession - the CEO on strategy [25 Mar 2010]
Strategy in a recession - Don’t Panic Mr Mainwaring! [25 Feb 2010]
Strategies for the Recession - Insights from Six Restaurant Group CEOs [19 Feb 2010]
Branded coffee shops prove resilient to the UK recession [17 Feb 2010]
Strategic reaction to the UK recession - notes and observations [9 Feb 2010]
Companies that thrived in the UK recession - theme activity [1 Feb 2010]
What business students can learn from how businesses have handled the recession [1 Feb 2010]
Teaching strategy - Starbucks revisited [24 Jan 2010]
Could the ‘Yes and…’ game help prepare for case study exams? [17 Dec 2009]
Breakfast for $1 tests price elasticity of demand [12 Dec 2009]
Advertising Coming To A Windows 7 Desktop Near You [18 Nov 2009]
Beating the import threat - luxury furniture [16 Nov 2009]
Brompton Bicycles - Guardian Profile [9 Nov 2009]
Michael Porter - Two Minutes on “What is Strategy”? [16 Oct 2009]
Strictly and X-Factor Drive Demand for Pizza [1 Oct 2009]
Are Cool Brands Really Cool? [29 Sep 2009]
Todd Stitzer’s Strategic Test [14 Sep 2009]
Analysing the Market - Download Tim Richards CEO Presentation [2 Sep 2009]
WD-40 to diversify into…whatever customers want them to [1 Sep 2009]
Protecting a brand - global giants struggle to fight off the counterfeit fakers [31 Aug 2009]
Sony cuts the PS3 price to extend its life cycle [30 Aug 2009]
Marketing Objectives in Action [1 Jul 2009]
Q&A - Explain the role of corporate objectives in business strategy [1 Jul 2009]
Q&A - What are business objectives? [1 Jul 2009]
Recession Bites - new food shopping habits [29 Jun 2009]
Porter’s Five Forces hits the fish counter [10 Jun 2009]
Video case study - Rebranding acquisitions [1 Jun 2009]
Q&A - What is a sales forecast? [31 May 2009]
Business strategy video - two interviews with CEO of Virgin Atlantic [26 May 2009]
Q&A - What goes into the “marketing mix”? [1 May 2009]
Starbucks Strategy Video - Workshop Material [30 Apr 2009]
Staff retention in a recession?  Give them more holidays (and a pay cut too!) [20 Apr 2009]
Flight to value at Waitrose [15 Mar 2009]
Go Bananas for Cadbury and Fairtrade! [4 Mar 2009]
Sales promotion tactics change at Tesco and Asda [28 Feb 2009]
Monopoly - irresponsible banking rears its ugly head [20 Feb 2009]
ITV under the cosh [15 Feb 2009]
The train feels the strain [2 Feb 2009]
Video Case Study - Premium Price for Conspicuous Luxury [16 Jan 2009]
Video Case Study - Export Success for Mining Tools Manufacturer [15 Jan 2009]
Young, white and super-skinny models out of fashion? [10 Jan 2009]
How Drastic Cost-Cutting Can Bring Clarity to a Business Strategy [9 Jan 2009]
A Great Overview of the UK Retail Sector’s Problems [4 Jan 2009]
End of the road for Pizza Hut [6 Oct 2008]
Quick starter puzzles on the high street retailers [5 Oct 2008]
Start-up case Study: Firefly Tonics [19 Sep 2008]
Pricing policy - the extra charges made by low cost airlines [9 Sep 2008]
Capacity management in action at Toyota [4 Sep 2008]
Working with suppliers - Matalan applies the squeeze [29 Aug 2008]
Not enough customers to break the daily grind at Beanscene [14 Aug 2008]
Insights into the private affairs of Britain’s largest retailers [13 Aug 2008]
Marketing strategy - making the pier stand out from the crowd [13 Aug 2008]
Flat-rate mobile phone from the kings of flat-pack [4 Aug 2008]
Cash is king for small businesses in the downturn [1 Aug 2008]
Business Strategy - BA plans merger with Iberia [29 Jul 2008]
Australian expansion proves a move too far for Starbucks [29 Jul 2008]
Job losses become a core part of business strategy [27 Jul 2008]
Which businesses will benefit from the baby boom? [19 Jul 2008]
Forget consultants - small businesses should focus on DIY strategy [15 Jul 2008]

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