Nissan profits from a recovery in demand
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A neat video here from the BBC which highlights how Nissan is enjoying a recovery in profitability as global demand for its vehicles grows after the recent recession…
Some useful concepts are covered here:
- Emerging markets are driving demand
- But demand from mature economies like US & Japan is still weak
- Manufacturing costs (particularly steel) continues to put pressure on profit margins
- An appreciation in the value of the Yen reduces the value of overseas earnings when they are sent back to Japan
Tags: recession, demand, currency, nissan, toyota, honda, exporting, yen, car manufacturers
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