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Nissan Goes for it In China

Monday, September 20, 2010
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A great example of capacity management and emerging markets in one story here.  According to Reuters, Nissan plans to double its capacity in China to 1.2 million units by 2012, as it aims for a 10 percent share of the world’s biggest auto market.  The structure of Nissan’s investment in China is worth students noting down.  It is a joint venture with Renault and a Chinese car manufacturer.


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