Niche marketing?  Its Pants

I love this short video from the BBC which showcases a small business that has “found a need and filled it”. The product?  Pants.  Knickers.  Bloomers.  A hard-to-find product in mainstream retailers, this business really does add value by stocking underwear that will appeal to the larger-than-life customers.  A classic.

View BBC Video

Can we learn lessons in business organisation from the mittelstand model [8 Mar 2012]
The Ritz Hotel Target Young Customers [1 Mar 2012]
Video case study - finding success in an engineering niche [22 Feb 2012]
Extreme Market Segmentation? [20 Feb 2012]
Manufacturing strategy: Is China losing its competitiveness? [29 Jan 2012]
Crazy Frog-Great example of a targeted marketing mix? [28 Jan 2012]
Revision Presentation - Adding Value [7 Sep 2011]
Adding value - turning waste into gold [25 Aug 2011]
An example of a niche market - those who hate environmentally friendly products! [4 Aug 2011]
Haway Pet - A belting video for niche marketing [7 Jul 2011]
British manufacturer exploiting a niche [21 Jun 2011]
Triumph - A Classic Case of Niche Export Success [18 Apr 2011]
Profit and Pizza - A Great Lesson Resource on Margins and Mark-ups [28 Mar 2011]
Niche segmentation - Britain’s Last Teddy Bear Maker [23 Feb 2011]
Advent stories (3) - Marketing for the super-rich [17 Dec 2010]
BUSS1 Revision Quiz - Understanding Markets [15 Dec 2010]
Segmentation & Pricing - the Ice-Cream Price Pyramid [17 Nov 2010]
Adding Value - Creative Uses of a Aluminium Tray [5 Oct 2010]
Insights into the Ice Cream Market [11 Sep 2010]
Adding value…to the humble toilet roll [2 Sep 2010]
Lesson Worksheet - Adding Value [10 Aug 2010]
Essential business reading for the summer! [5 Aug 2010]
The FT and Online Paywalls - a Winning Strategy? [30 Jul 2010]
Business survival strategies for independent bookshops [14 Jun 2010]
BUSS4 UK Recession - More Profit & More Customers - How Sainsburys Did It [25 May 2010]
Marketing in a recession: more focus on brand advertising and product enhancements [20 Feb 2010]
Customers have changed during the recession - how does marketing respond? [19 Feb 2010]
Can Greggs Become the Skoda of Pies? [16 Feb 2010]
Teaching added value: introducing the world’s first zero-star hotel [7 Feb 2010]
Q&A - What is the difference between niche and mass marketing? [15 Jan 2010]
Q&A - Outline the main business benefits from market segmentation [15 Jan 2010]
Q&A - What is market segmentation? [15 Jan 2010]
Focusing on adding value in a specialist niche helps toy shops survive [15 Dec 2009]
Video Case Study - Luxury Sound Maker Ditches CDs [4 Dec 2009]
Brompton Bicycles - Guardian Profile [9 Nov 2009]
The lights go out for the nightclub market [26 Sep 2009]
Icing on the cake for entrepreneurs [13 Sep 2009]
Pet Airways - Is This a Shaggy Dog Story? [15 Jul 2009]
Small businesses waiting for the upturn [29 Jun 2009]
A Razor Sharp Way To Add Value [10 Jun 2009]
Video Case Study - Just Jenny’s Ice Cream Start-up [22 Apr 2009]
Segmentation strategy - Halfords abandons premium retail brand [16 Apr 2009]
A new approach to segmenting the holiday industry [27 Jan 2009]
Video case study - when the bank overdraft becomes the problem [26 Oct 2008]
Swapping tat for quality in the retail clothing market [3 Mar 2008]

BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!