MySpace v Facebook - Can the MySpace CEO really change strategy successfully?
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This is a fantastic four-minute video interview for more advanced business students - and particularly those who wish to learn more about strategy. In quite a hard-hitting interview, the new CEO of social networking site MySpace (owned by News Corp) tries to explain how he is going to change direction in response to the competitive challenge posed by Facebook. Are you and your students convinced by what he says?
Here is the video…
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