WOW! Business 2015 - the UK's most popular CPD course for ALL business teachers

Join us for WOW! Business 2015 - the UK's Best Business Studies CPD

Business Studies Resources Popular resources on the {my channel} blog Resource tags for the blog RSS Feed for the blog Twitter feed for this blog Teacher Email Resource Newsletter Category listing for this blog Business Studies Blog Home Page
Tracker Pixel for Entry

MU folding electric plug

Thursday, February 23, 2012
Print Tweet This!Save to Favorites

“When I’m walking down the street I see everyday objects and ask myself why that object exists. If I can find any possibility for improvement, I start to design it.” Min-Kyu Choi.

The newly launched folding MU plug uses less materials, less space yet meets current UK regulations for electric equipment, and will appeal to users of tablets, smartphones and ipods, which require a slim USB adapter.

It is a great case study for consideration of all aspects of entrepreneurship - risk taking, design, development, finance, marketing production and profits.

The designer’s philosophy is simple, he wanted to find a better form of electric plug, one which could be folded, used less plastic easily stored without damaging sensitive screens.

The original design won awards whilst Min-Kyu Choi was a student, but it has taken three years to bring the product to the market. The folding plug needed to be refined to meet existing UK technical requirements, funds had to be raised to produce prototypes, patents were taken out to stop others copying the design. Part of the development process was a result of a partnership with Matthew Judkins and the establishment of Made in Mind.

The product has a short memorable name - MU derived from the Greek word for small/micro, with a simple yet recognisable logo, important elements of marketing.

Decisions had to be made about prices, and volumes. The MU is available at a price of £25, from only one outlet, but if it is to reach a mass market, should the designer licence his design and accept royalties on each one sold, or should he sell the design onto the highest bidder? Can the product be produced in sufficient numbers to meet market demand? The design has won The Dyson Award, and has had plenty of media coverage including an interview with Rory Celand-Jones of the BBC.

The original design carried a three core wire to the folding plug but the newly launched folding plug will have a port for a USB device. It remains to be seen if this reaches the mass market. The firm hopes to launch a USB adapter for tablets and a power cord for laptops.

The MU encapsulates the key aspects of entrepreneurship, risk taking, product design, product development, finance, marketing and production decisions.



 

FOR MORE REVISION SUPPORT FROM THE TUTOR2U TEAM...

Follow the tutor2u team and all our subject blogs on Twitter

Register for free tutor2u revision classes at our sister site Zondle:

Use the following class codes to join our Zondle revision classes:

Economics: AS Micro 290-66327 AS Macro 290-66328 A2 Micro 290-66329 A2 Macro 290-66330

AQA AS/A2 Business: BUSS1 290-66325 BUSS2 290-66326 BUSS3 290-66323 BUSS4 290-66322

 



The cameras went behind the scenes at one of tutor2u's exam coaching & revision workshops this summer...

 

Discover more about our intensive exam coaching & revision workshops desiged to prepare for exams in May & June 2015:

AS/A2 Economics Workshops  |  AS/A2 Business Studies  |  AS Psychology


tutor2u online store

PowerPoint Lesson Activities Teacher Conferences & CPD Courses
Exam Coaching & Revision Workshops Pre-release Case Study Toolkits
A Level Economics Teaching Support Resources for Business Studies
Digital Magazines  


Enter your Email



EntrepreneurLIVE! 2014

Dates and Locations for EntrepreneurLIVE! 2014 Now Available - Click here for Details...

Latest resources

Resource categories Blog RSS feed Blog RSS Feed
© Copyright Tutor2u Limited 2013 All Rights Reserved