Meet a social enterprise with low-priced USP

This business has almost everything for a great business lesson.  The business model?  It buys second-hand books from charities that cant find customers, and sells them on for as little as £0.01 each.  It is yet to make a profit.  But read on…

The challenges facing World of Books are well described in this excellent Telegraph article.

Lots of topics to explore, including:

High volume / low margin business model
The use of proprietary technology to create a competitive advantage - analysing sales potential and pricing
Expanding capacity
Rapid growth to £5-8m turnover from starting out at car boot sales just 10 years ago

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