McCurry beats McDonalds in a spicy Trademark Battle
Tuesday, September 08, 2009
Print
Email
Tweet This!Save to Favorites
Recommend on Google+
This long-running curry war has all the perfect ingredients for a business lesson. Global giant McDonalds has just lost an eight-year legal battle against a fast food outlet in Malaysia which it claimed was infringing its iconic trademark. Now McCurry is free to pursue its ambitious growth strategy without fear for further legal action from the burger kings.
The Times reports on the McCurry story. Its very much a David v Goliath battle, and it raises interesting issues about whether a global brand can trademark all aspects of its name.
This BBC news video explains the story of the legal battle
The real McCurry fast food outlet has its own website - here
blog comments powered by Disqus
Business size and the innovation debate [11 Jan 2012]
Functional recipes (strategies) for success at McDonalds UK [15 Dec 2011]
International operations decisions - Adidas trainers for $1? [26 Nov 2011]
Revision Quiz - Creating & Protecting Business Ideas [21 Oct 2011]
Can you copyright a dance move? [12 Oct 2011]
Insights on invention from Trevor Bayliss [14 Sep 2011]
Beware of the Kunming’s Rotten Apple [21 Jul 2011]
McDonalds - Making a Meal out of the Olympics [20 Jul 2011]
Samsung seeks a ban on Apple products [30 Jun 2011]
CSR & McDonalds - Who Works at McDonalds? [24 May 2011]
CSR - Is it time for McDonalds to ditch Big Ron? [22 May 2011]
An end to outsourcing? [18 May 2011]
Triumph - A Classic Case of Niche Export Success [18 Apr 2011]
CSR - McDonalds and the Case for the Defence [5 Mar 2011]
CSR at the Movies - Manufactured Landscapes [20 Feb 2011]
CSR at the Movies - Wal-Mart: the High Cost of Low Price [20 Feb 2011]
CSR at the Movies - Supersize Me in 7 Minutes [20 Feb 2011]
McDonalds and KFC go head to head - who will chicken out? [13 Feb 2011]
Protecting a business idea - its child’s play [12 Feb 2011]
Technology in business - RFID takes on the counterfeiters [6 Feb 2011]
Globalisation Video - The perfect plenary [26 Jan 2011]
Q&A - Evaluate the benefits and drawbacks of international expansion options [29 Dec 2010]
BUSS1 Revision Quiz - Generating and Protecting a Business Idea [14 Dec 2010]
Globalisation and Indian Coffee Houses [27 Nov 2010]
McDonalds to diversify into…weddings [14 Oct 2010]
McDonalds doesn’t want brand recognition - really? [22 Sep 2010]
When is a Ping not a Ping? When its an Apple [1 Sep 2010]
The Marketing Mix Challenge in reaching the Muslim Market [13 Jul 2010]
Ambush Marketing - A Comprehensive Guide [29 Jun 2010]
Rising industrial unrest in China [29 Jun 2010]
Cool looking map to highlight globalisation [1 Mar 2010]
Recession turns the UK into a fast-food nation [16 Feb 2010]
Teaching strategy - Starbucks revisited [24 Jan 2010]
McDonalds set to benefit - if it can stop its cows farting [11 Jan 2010]
Breakfast for $1 tests price elasticity of demand [12 Dec 2009]
Halloween - packed full of business studies lesson ideas [3 Nov 2009]
McDonalds Tells Iceland - Burger Off [27 Oct 2009]
Q&A - Does globalisation benefit UK businesses and the UK economy? [27 Oct 2009]
Q&A - What are the main factors driving globalisation? [27 Oct 2009]
Q&A - What is globalisation? [27 Oct 2009]
Revision Presentation - Globalisation & Business [27 Oct 2009]
Q&A - What are the main causes of unemployment? [27 Oct 2009]
Patent Theft threatens enterprising inventors [3 Sep 2009]
Battle Of The Bunnies [12 Jun 2009]
Protecting a business idea - the irn-bru way [26 May 2009]
Financial Fools, Climate Camp and Criticising Capitalism - Pressures for Peaceful Protest [26 Mar 2009]
Fixed-price retailing takes off in the UK [4 Jan 2009]
Video case study - Yorkshire firms battle over trademark [10 Nov 2008]
Wanna job? Get down to McDonalds [18 Aug 2008]
Protecting a business idea - Scrabulous under fire [2 Aug 2008]
Times ‘Business Ideas’ Podcasts [3 Feb 2008]
BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!
Popular Topic Tags
recession, demand, prices, price, unemployment, profit, economics, costs, investment, inflation, supply, employment, trade, competition, gdp, risk, china, debt, euro, entrepreneur, capacity, production, downturn, innovation, tutor2u, revision, pay, exports, manufacturing, confidence, profits, food, incentives, banks, strategy, globalisation, aqa, expectations, oil, csr, usa, startup, retailers, housing, productivity, sterling, supermarkets, google, economies of scale, mortgage, takeover, cash flow, advertising, quiz, leadership, property, buss4, tesco, economic growth, video, efficiency, enterprise, motivation, stakeholders, apple, deflation, corporate social responsibility, ebea, market share, airlines, pricing, taxation, slowdown, bank of england, acquisition, merger, market failure, borrowing, competitiveness, sustainability, product life cycle, interest rates, credit crunch, budget deficit, aqa business studies, facebook, twitter, aqa business, bbc, nelson thornes, philip allan updates, starbucks, philip allan, monopoly, diversification, recruitment, organic growth, stocks, training, oligopoly, starter activity, shareholders, uk economy, poverty, emerging markets, dollar, government failure, retailing, management, suppliers, buss1, marketing mix, tim harford, cpi, branding, opportunity cost, breakeven, government spending, hodder education, vat, product, customer service, eu, losses, wages, evaluation, india, external growth, wealth, environment, edexcel, location, promotion, technology, information failure, business studies revision, sources of finance, franchise, aqa gce business, elasticity, regulation, spare capacity, welfare, jobs, economic cycle, marketing, zondle, strategic direction, british airways,View all tags for the Business Blog
