McCurry beats McDonalds in a spicy Trademark Battle
This long-running curry war has all the perfect ingredients for a business lesson. Global giant McDonalds has just lost an eight-year legal battle against a fast food outlet in Malaysia which it claimed was infringing its iconic trademark. Now McCurry is free to pursue its ambitious growth strategy without fear for further legal action from the burger kings.
The Times reports on the McCurry story. Its very much a David v Goliath battle, and it raises interesting issues about whether a global brand can trademark all aspects of its name.
This BBC news video explains the story of the legal battle
The real McCurry fast food outlet has its own website - here
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