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Masking the product life cycle

Tuesday, February 02, 2010
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Forgot about this unusual way of delivering the theory of the product life cycle. Thanks Darth for reminding me.

A while ago, I made myself a number of ‘masks’ to illustrate the various stages, swapping them to describe each different stage.

I have a mask of a baby (introduction); a one of a toddler (growth); a one of a mature male (no mask needed but I have one anyway) and one of the grim reaper.

When I discuss the different stages I just slip on the mask.

Makes delivering the theory a ‘tad’ more lively and it sticks in the kids minds.

Isn’t that what ‘learning’ is all about?


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