Market Shares and Chocolate - a Cool IWB Resource

And then there were three…  Well, four if you include little Ferrero.  Now that Cadbury has been consumed by Kraft, there are loads of great resources out there to sustain business lessons over the next year or so.  And here is a cracker from the Guardian which would work a treat on the IWB.  An interactive guide to revenues and market share by confectionery group AND brand.  Some great potential here for IWB-based quizzes and for some follow-up calculations comparing and contrasting the revenues and market shares of particular brands.

Launch interactice guide to chocolate revenues and market shares

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Kraft’s CEO on why it bought Cadbury’s [22 Oct 2010]
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Strategy in action - Download Cadbury CEO’s Action Plan [16 Sep 2009]
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One year left in the product life cycle of big brother [27 Aug 2009]
Introducing Fling - Mars’ first new confectionery product launch for 20 years [13 Jul 2009]
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Snap, crackle and ... crumbs? Are cereal boxes toast, now? [22 Jun 2009]
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Q&A - Why do start-ups find it difficult to estimate revenues? [1 Mar 2009]
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