Making the FT Brand Sweat!

The Guardian’s media page reports that the new iPad app for the Financial Times has already brought in more than £1 million in advertising revenue. For most newspapers, an age of falling circulation and a migration towards online advertising is hitting their long-established revenue streams from adverts in print editions.

The FT has been hugely active in finding extra revenues - from raising their cover price to £2 (demand is price inelastic) to organising live events and exploring digital opportunities including a pay wall for their online news and analysis. The app was launched in May and serves more than 400,000 paying subscribers. Interestingly the FT iPad app seems to be more popular and lucrative than the iPhone equivalent. The deep penetration of the iPad among leading corporates (alluded to by Steve Jobs in an analysts’ conference call yesterday) may have something to do with this. Lots of executives seem to have added the FT app to their portfolio. Have they added the New York Times? Perhaps now they will - it has been redesigned and industry insiders claim that Steve Jobs was a driving force behind the revamp! More here.

Revision Presentation - Marketing Mix: Introduction to Pricing [17 May 2012]
Apple’s new CEO and a new iPad - A Change in Leadership [9 Mar 2012]
Pampering - demand booms as consumers seek an affordable treat [4 Mar 2012]
Video starter - Inside the iPad factory [21 Feb 2012]
Ideas not Hierarchy Makes a Business - Steve Jobs on Teamwork & Culture [13 Feb 2012]
Schultz on Leadership, Love and the Competitive Advantage of Culture [29 Jan 2012]
Strategic choice: What should Apple do for its investors? [29 Jan 2012]
The tablet takeover? [23 Jan 2012]
Revision Presentation - Workforce Planning [26 Dec 2011]
Time for this Dragon to Cut Costs to Keep his Health Clubs Fighting Fit [11 Dec 2011]
Cut price cup cake deal goes wrong…... [22 Nov 2011]
Meet the CEO of Dropbox - the man who said no to Steve Jobs! [20 Oct 2011]
The Biz Quiz (6 October 2011) - Steve Jobs Edition [6 Oct 2011]
Steve Jobs on Luck, Life, Death and Making the Most of Every Day [25 Aug 2011]
Apple and Innovation - Iconic Product Launches by Steve Jobs [24 Aug 2011]
Leadership - Farewell to Steve Jobs [24 Aug 2011]
An end to outsourcing? [18 May 2011]
Kate & Wills - A Short-term boost to demand [9 Apr 2011]
Protection for the endangered pasty [23 Feb 2011]
Revision games - Marketing Basics (True / False) [16 Feb 2011]
Commodity prices in action - soaring Copper [6 Feb 2011]
Has Murdoch launched the newspaper of the 21st century? [3 Feb 2011]
Leadership - can Apple really be a one-man band? [19 Jan 2011]
Was this the worst mistake ever made in the Dragon’s Den [5 Jan 2011]
Q&A - Distinguish between price and cost [2 Jan 2011]
Q&A - Should a business use a “loss leader” as part of its pricing tactics? [31 Dec 2010]
Segmentation & Pricing - the Ice-Cream Price Pyramid [17 Nov 2010]
Cash flow Clue-doh! The Mystery is Revealed… [2 Nov 2010]
Analysing the Business Data - Marriage in Decline [19 Oct 2010]
Who ate all the pies? [17 Sep 2010]
Pricing Strategy - Mobile Data Networks [14 Sep 2010]
The Business Studies Blog on the iPad [13 Sep 2010]
Fighting for a share of the fast-growth tablet market [11 Sep 2010]
Strategy in Action - Crocs Comes Back from the Dead [4 Sep 2010]
Lost in translation - demand from public sector to dry up? [4 Aug 2010]
The FT and Online Paywalls - a Winning Strategy? [30 Jul 2010]
Nissan profits from a recovery in demand [30 Jul 2010]
Demand for Foreign Holidays Takes a Sharp Dip [14 Jul 2010]
Lessons from the business model of King & Allen [13 Jul 2010]
World Cup 2010 Business Winners and Losers [13 Jul 2010]
Emerging from Recession - Manufacturing Leads the Way [1 Jun 2010]
The dangers of focus on one product [9 May 2010]
Corus chief calls for more government funds for the economy [8 Apr 2010]
BUSS4 Research - a Corus of Disapproval [1 Mar 2010]
Financial Ratio Practice Resource - Apple Inc [27 Feb 2010]
Managing a recruitment business through the recession [16 Feb 2010]
Taking Demand-based Pricing To Extremes [8 Feb 2010]
Video case study - substitute goods benefiting from the recession [1 Feb 2010]
Strategy in a recession - Fusion Systems [1 Feb 2010]
Business priorities in a recession [1 Feb 2010]
What business students can learn from how businesses have handled the recession [1 Feb 2010]
Demand and Supply in Sction - Haggis [25 Jan 2010]
Product, pricing and profitability in a changing market [20 Jan 2010]
Revision Presentation - Revenues and Demand [30 Dec 2009]
Q&A - When is it appropriate for a firm to use penetration pricing? [21 Dec 2009]
Q&A - Explain price skimming [21 Dec 2009]
Q&A - What is the difference between pricing strategies & tactics? [21 Dec 2009]
Q&A - Explain what is meant by price positioning [21 Dec 2009]
Q&A - What factors should a business consider when setting its prices? [19 Dec 2009]
Q&A - How does pricing link to the objectives of a business? [19 Dec 2009]
Q&A - What is price and why is it so important in the marketing mix? [19 Dec 2009]
Video Case Study - Luxury Sound Maker Ditches CDs [4 Dec 2009]
Outdoor Ice-skating heads firmly down the product life cycle [3 Dec 2009]
A tale of two bakers [16 Nov 2009]
Emerging markets drive demand for oil [16 Nov 2009]
Survive and prosper - emerging markets in the global recession [5 Nov 2009]
Emerging Markets - China’s Growth in Charts [5 Nov 2009]
Halloween - packed full of business studies lesson ideas [3 Nov 2009]
Santa goes back to basics in attempt to reduce the cost of Christmas [29 Oct 2009]
Q&A - How are businesses affected by unemployment? [27 Oct 2009]
Q&A - What are the main causes of unemployment? [27 Oct 2009]
Q&A - Explain what unemployment is and how it is measured [27 Oct 2009]
Managing Cash Flow - Beware the Economic Recovery [26 Oct 2009]
Pricing strategies and tactics under investigation [15 Oct 2009]
Dyson launches a new premium product [14 Oct 2009]
Ukraine 1 England 0 - A match to remember? [12 Oct 2009]
Napster - Trying to compete, or getting desperate? [9 Oct 2009]
The Decline of Newspapers Creates a Surge in Local Startups [4 Oct 2009]
V-Water - from start up to exit [4 Oct 2009]
Strictly and X-Factor Drive Demand for Pizza [1 Oct 2009]
The lights go out for the nightclub market [26 Sep 2009]
A textbook example of how rising unemployment affects demand [23 Sep 2009]
Demand is booming for UK Cinemas [16 Sep 2009]
Video case study: battling for survival in the restaurant trade [31 Aug 2009]
Sony cuts the PS3 price to extend its life cycle [30 Aug 2009]
A dramatic fall in business investment [27 Aug 2009]
More trouble in the skies [27 Aug 2009]
A brilliant analysis of the problems facing the newspaper industry [27 Aug 2009]
Strategic business decision-making - Network Rail [26 Aug 2009]
Sainsbury’s and Diageo pitch in to battle [17 Aug 2009]
Own label brands profit from the recession [4 Aug 2009]
Demand and supply in action - tea prices surge [4 Aug 2009]
When the Steel Town Boomed [3 Aug 2009]
The Death of Newspapers - to be replaced by Nichepapers? [2 Aug 2009]
BA cuts out the cost of short-haul meals [29 Jul 2009]
One-handed eating changes the demand for knives [20 Jul 2009]
Welsh Business Benefits from the Ashes [8 Jul 2009]
Instore Takes a Pounding [6 Jul 2009]
Spare capacity prompts a fall in business investment [4 Jul 2009]
Swimsuit malfunction - a failure of quality or just the wrong size? [2 Jul 2009]

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