Low cost airline growth? Its all an act…
Recommend on Google+

Occasionally you come across a story that leaves you scratching your head wondering just what the heck is going on…
I almost choked on my muesli reading this in the The Guardian today.
Low cost airline Flybe has admitted advertising for actors to make up passenger numbers to ensure it reached an airport quota.
It is claimed that Flybe needed the actors to fly backwards and forwards between Norwich and Dublin (for free of course) in order to boost passenger numbers. Flybe was 172 people short of its 15,000 annual target on the Norwich-to-Dublin route and placed an advert on the website StarNow.com, to find extras who could be “customers”.
Not quite the action of a business that claims to be a “green airline”, but I suppose that commercial considerations came before environmental concerns on this occasion. It sounds like a simple equation - hire some cheap actors to pretent to be customers for a few days, or pay a hefty fine. Maybe the real culprit in this is Norwich airport for setting arbitrary passenger targets?
Not surprisingly, the news has troubled environmental pressure groups.
The Green Party said Flybe was an “environmental vandal” and air industry regulators should question whether the company was fit to operate.
Friends of the Earth said ministers should investigate to establish whether Flybe’s “absurd” tactics were a one-off or widespread within the industry.
So the next time you are flying, take a little longer to look round your fellow passengers. it could be that the person in the seat next to you might just be pretending to be going somewhere. Of course, it might be you!
blog comments powered by Disqus
BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!
Popular Topic Tags
recession, demand, prices, price, unemployment, profit, economics, costs, investment, inflation, supply, employment, trade, competition, gdp, risk, china, debt, euro, entrepreneur, capacity, production, innovation, downturn, tutor2u, revision, pay, exports, manufacturing, confidence, profits, food, incentives, banks, strategy, globalisation, aqa, expectations, oil, csr, usa, startup, retailers, housing, productivity, sterling, supermarkets, takeover, google, economies of scale, mortgage, cash flow, advertising, quiz, leadership, property, buss4, tesco, economic growth, video, efficiency, enterprise, motivation, stakeholders, apple, deflation, corporate social responsibility, ebea, market share, airlines, pricing, taxation, merger, slowdown, bank of england, acquisition, interest rates, market failure, borrowing, competitiveness, sustainability, product life cycle, credit crunch, budget deficit, aqa business studies, facebook, twitter, aqa business, bbc, nelson thornes, philip allan updates, starbucks, philip allan, monopoly, diversification, recruitment, organic growth, stocks, training, oligopoly, starter activity, shareholders, uk economy, poverty, emerging markets, dollar, government failure, retailing, management, suppliers, buss1, marketing mix, tim harford, cpi, branding, opportunity cost, breakeven, government spending, hodder education, vat, product, customer service, eu, losses, wages, evaluation, india, external growth, wealth, environment, edexcel, location, promotion, technology, information failure, business studies revision, sources of finance, franchise, aqa gce business, elasticity, regulation, spare capacity, welfare, jobs, economic cycle, marketing, zondle, strategic direction, british airways,View all tags for the Business Blog




