Lesson Worksheet - Marketing Mix: Promotion Basics

Revision Presentation - Marketing Mix: Introduction to Promotion [17 May 2012]
Marketing analysis: the UK supermarket battleground [3 May 2012]
Brand Logos (there’s an app for that) [20 Apr 2012]
Simple solutions to everyday problems - Spanx [11 Mar 2012]
Extreme Market Segmentation? [20 Feb 2012]
Mini’s PR backfires badly in central Europe [2 Feb 2012]
The 7p Valentines Day Card [1 Feb 2012]
Leadership - Tough decisions to turn Starbucks around [29 Jan 2012]
Crazy Frog-Great example of a targeted marketing mix? [28 Jan 2012]
WiiU- How a strong brand name could confuse the customer. [28 Jan 2012]
Advertising vs reality in fast food. [24 Nov 2011]
Cut price cup cake deal goes wrong…... [22 Nov 2011]
Nationwide gets “Streetwise” with it’s marketing [17 Nov 2011]
Promotional Pricing at its Worst [7 Nov 2011]
Banana Smoothies & Interest Rates [5 Nov 2011]
Revision Quiz - Marketing: Promotion [1 Nov 2011]
Behind the scenes of an Innocent advert [30 Oct 2011]
Brand positioning & the authenticity of British countryside [29 Oct 2011]
Marketing in an age of austerity - Live Well for Less [20 Oct 2011]
Car Wars - VW v Greenpeace [17 Oct 2011]
Non-price Determinants of Demand [Advertising] [17 Oct 2011]
The Business of Newcastle United [12 Oct 2011]
The Marketing Mix Song [10 Oct 2011]
Virtual shopping - Tesco in South Korea [6 Oct 2011]
Reebok forced to tone down its advertising claims [29 Sep 2011]
Tesco’s sausage advert is banned [15 Sep 2011]
Banned in Denmark, but Marmite still available in Harrogate, Eastbourne, Cheltenham and the UK. [24 May 2011]
Booming Billboards [27 Apr 2011]
Extreme icecream [1 Mar 2011]
The Business Studies of Angry Birds [22 Feb 2011]
Revision games - Marketing Basics (True / False) [16 Feb 2011]
Shawshank Redemption Meets Home and Car Insurance [5 Jan 2011]
Big brands boost their advertising [4 Jan 2011]
Q&A - How many stages does a distribution channel have? [3 Jan 2011]
Q&A - Outline the role of public relations and sponsorship in promotion [2 Jan 2011]
Q&A - Describe the main features of advertising as a method of promotion [2 Jan 2011]
Q&A - What is promotion? [2 Jan 2011]
Q&A - Outline the main methods of sales promotion [2 Jan 2011]
Q&A - Describe the main ways direct marketing is used in promotion [2 Jan 2011]
Q&A - What is predatory pricing? [2 Jan 2011]
Q&A - Should a business use a “loss leader” as part of its pricing tactics? [31 Dec 2010]
Marketing to Mothers [30 Dec 2010]
The New Andrex Puppy - Cost cutting or Inspired Marketing? [3 Dec 2010]
The foods that make billions [23 Nov 2010]
48 old adverts that would be banned immediately these days [22 Nov 2010]
Revision Crossword - Promotion Basics [6 Nov 2010]
Pricing Strategy - Mobile Data Networks [14 Sep 2010]
UK regulators move in to control online advertising [1 Sep 2010]
37 Ways for a Business to be More Competitive [24 Aug 2010]
Tyrrells Entrepreneur Does it Again - with Vodka! [14 Jul 2010]
The Marketing Mix Challenge in reaching the Muslim Market [13 Jul 2010]
Tesco’s insights into customer loyalty [12 Jul 2010]
Dark days for the UK nightclub market [21 Jun 2010]
Sensory marketing [19 Jun 2010]
Supermarkets set for a new price war? [13 Jun 2010]
The Business of Festivals [8 Jun 2010]
BUSS4 UK Recession - More Profit & More Customers - How Sainsburys Did It [25 May 2010]
Advertising Slogans Quiz [20 May 2010]
A good example to use when explaining what firms do as they come out of a recession [22 Apr 2010]
Marketing at Jaguar - Presentation to Download [2 Apr 2010]
Market share gains for the fizzy pop Scots [22 Mar 2010]
kulula.com ambushes the World Cup [20 Mar 2010]
Marketing in a recession: more focus on brand advertising and product enhancements [20 Feb 2010]
Strategies for the Recession - Insights from Six Restaurant Group CEOs [19 Feb 2010]
Marketing strategy in a recession - is attack better than defence? [17 Feb 2010]
Advertising in the recession - perfect storm or perfect opportunity? [17 Feb 2010]
The Museum of Brands - well worth a visit [14 Feb 2010]
Revision Quiz - Marketing Mix (20 Questions) [12 Feb 2010]
Product, pricing and profitability in a changing market [20 Jan 2010]
Philips returns to the 4 Ps of marketing [15 Jan 2010]
Breakfast for $1 tests price elasticity of demand [12 Dec 2009]
BOGOF becomes BOGOFL (or BNFNT) [18 Nov 2009]
Advertising Coming To A Windows 7 Desktop Near You [18 Nov 2009]
Packaging as part of the marketing mix [30 Sep 2009]
Online retailing fluctuates [24 Sep 2009]
A Microsoft Marketing Mishap [20 Sep 2009]
Top brand values fall in the recession [20 Sep 2009]
The dramatic slump in advertising revenue continues [18 Sep 2009]
Video case study: battling for survival in the restaurant trade [31 Aug 2009]
Video case study - football shirt sponsorship under pressure [25 May 2009]
Q&A - Where does packaging fit into the marketing mix? [1 May 2009]
Q&A - What makes for a successful or effective marketing mix? [1 May 2009]
Q&A - What goes into the “marketing mix”? [1 May 2009]
Q&A - What is repeat business and why is it important? [1 May 2009]
Some firms will do anything to get publicity! [20 Apr 2009]
The never-ending sales promotion proves a winner [28 Mar 2009]
Hovis - a classic example of successful product extension [15 Jan 2009]
Young, white and super-skinny models out of fashion? [10 Jan 2009]
Business cutbacks and job losses [26 Nov 2008]
Green shoots of growth for a gardening start-up [19 Sep 2008]
Big Brother audiences suggest a product on the slide [6 Sep 2008]
A “challenging macroeconomic environment” is the excuse [19 Aug 2008]
Sales promotion in action - great examples from the UK tourism industry [1 Aug 2008]
Print advertising takes the hit as advertisers cut back [26 Jul 2008]
Crocs - shares of the plastic footwear brand in meltdown [26 Jul 2008]
Ideas for a business start-up: Guy Collection [20 Jul 2008]
Credit Crunch - will you stay loyal to your favourite shops? [15 Jul 2008]
A good example of a small business that just couldn’t break-even [14 Jul 2008]
A recession looming?  Take a look in the Mirror [30 Jun 2008]
Kelloggs Crunchy Nut Cornflakes - Examples of TV Advertising [10 Mar 2008]