Lesson starter - what is going on here?
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Here is a simple lesson starter to get students talking and thinking creatively…
Show this this image.
Over to the students. What has happened at this store?
You might get quite a wide range of suggestions:
- The store has been ram-raided
- The store has been targeted by demonstrators
- A customer has tried to leave the store without using the front door…
and you may also get the correct answer.
The store in question is an Apple store during 2010 which used an innovative shop window sticker to promote the iPod Hi-Fi (specifically how loud the iPod Hi-Fi is!). It was a classic example of guerrilla marketing.
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