Lesson Worksheet: Ansoff Matrix Exercise

Here is a short series of exercises which test understanding of the Ansoff Matrix.

Ansoff Matrix Lesson Activity

Starbucks acquisition provides the base for entry into the juice bar market [25 Mar 2012]
Two Lesson Videos on Nokia - Will their Strategy Work? [13 Mar 2012]
Pink bricks for girls?  Lego builds a new strategy [2 Mar 2012]
Greggs, Sausage Rolls and the Ansoff Matrix [20 Oct 2011]
Ansoff and the Boston Matrix can’t help Kodak [6 Oct 2011]
Tesco pulls out of Japan [4 Sep 2011]
Organic growth strategy - the benefits if firms “believe in better” [24 May 2011]
HMV Strategy - Death of a Billion Downloads [24 Apr 2011]
Tesco -  The right strategy in the US? [23 Apr 2011]
When Stella Met Cider - Ansoff Matrix in Action [3 Feb 2011]
The Strategy Battle of 2011 - David’s kid brother versus Goliath [17 Jan 2011]
McDonalds to diversify into…weddings [14 Oct 2010]
Retro innovation at Porsche - Where does it sit with Ansoff? [29 Sep 2010]
Q&A - Explain Ansoff’s Matrix [14 Jan 2010]
Strategies for Diversification - Straight from the Horses Mouth [24 Nov 2009]
WD-40 to diversify into…whatever customers want them to [1 Sep 2009]
Ansoff helps with the school lunches [11 May 2009]
Starbucks Strategy Video - Workshop Material [30 Apr 2009]
Video case study - pubs diversify to survive [23 Jan 2009]

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