Leadership & Strategy - “Welcome to Nokia”

Love this special report from Reuters which provides a rich source of student material if they decide to use Nokia to demonstrate evidence of real-life business strategy.

We mentioned a couple of weeks ago on the Business Studies Blog that Nokia has a new CEO - Stephen Elop. This Reuters article highlights the strategic challenges and issues facing Elop.  Since the start of 2000, Nokia shareholders have seen the value of their company fall to just 15% of its peak, as it has been overtaken by rivals such as Apple and RIM (Blackberry).

Some great strategy material in here which students could consider and debate further, including:

- The impact of technological change on market leaders
- The cultural & change management issues of a non-Finn CEO taking over for the first time in Nokia’s 145 year history
- Whether Elop has the right leadership capabilities to turn Nokia’s fortunes around

I am sure students can see other interesting questions linked to this article

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A detailed look inside Apple’s Foxconn factory [24 Apr 2012]
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Strategy & Technological Change - Whatever Happened to BlackBerry? [14 Apr 2012]
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Apple and Innovation - Iconic Product Launches by Steve Jobs [24 Aug 2011]
Leadership - Farewell to Steve Jobs [24 Aug 2011]
Smartphone market shares spell trouble for Nokia [17 Aug 2011]
The Case for Transformation [29 Jul 2011]
Sir Ken Robinson on Creative Leadership [20 Jul 2011]
Rupert Murdoch and Leadership - Should a CEO Know What’s Going On? [20 Jul 2011]
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Leadership, Culture and Trust - A Letter from Sir Richard Branson [1 Jul 2011]
Samsung seeks a ban on Apple products [30 Jun 2011]
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Nokia and Strategic Change - the Essential A2 Business Case [17 Jun 2011]
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CSR - Apple: Big Profits but Dirty Data? [21 Apr 2011]
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Change management - Kraft and Cadbury One Year On (FT) [14 Mar 2011]
Howard Schultz - A Changed Starbucks. A Changed C.E.O [13 Mar 2011]
Nestle - using branding & productivity to overcome commodity price increases [17 Feb 2011]
CSR - Apple audits the supply chain [15 Feb 2011]
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Cadbury and Kraft One Year On - Culture and Change [12 Feb 2011]
Nokia CEO - Standing on a Burning Platform [9 Feb 2011]
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Strategy - The Challenges Facing Nokia [21 Oct 2010]
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