Kelloggs - AQA Case Study - Links to Useful Sites

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Students preparing for the AQA GCSE Business A (3132) case study on Kelloggs are encouraged to undertake their own research on the business issues raised in the pre-release material.

In this blog entry, we are keeping a list of useful research material that you might like to share with your students.  If you find a source that is useful but not yet listed, please contribute it via the comments section below.

Official Kellogg’s sites
Investor relations - Kellogg’s - Detailed financial and other information about the Kellogg’s Company
Kellogg’s UK site - useful for background on issues such as corporate social responsibility and UK marketing issues

Trade / Industry Associations
Breakfast Cereal Information Service
Food and Drink Federation

Cereal Manufacturers
Kelloggs Uk
Cereal Partners
Weetabix
Jordans
Quaker Oats

News stories
Kelloggs profits hit by soaring cost of wheat (Oct 2007)
Kelloggs to make recipes for popular children’s cereals healthier in response to external pressure (June 2007)
Interview with the CEO of Kelloggs in the UK

Other useful sites
Times 100 Case Study on Kelloggs Promotion Methods (pdf)
Some useful background on Kelloggs approach to workforce welfare
Really good summary of Kelloggs’ recent packaging promotions - lots of great examples here (pdf)
Breakfast groceries - market summary: some useful insights here

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