It takes 20 years to build a reputation and five minutes to ruin it
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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett
When delivery firms are busy and drivers have a tight schedule to meet, there is a danger that corners are cut. A FedEx driver’s unorthodox actions, may cost him his job and damaged the firm’s reputation for reliability, after a disgruntled customer uploaded footage of the delivery of a computer monitor.
Now FedEx is under pressure from the customer and the media who will be watching how it limits the damage to its reputation.
The clip although it may emphasize the importance of training, and corporate culture, the actions of individuals who work for a firm have a bearing on its reputation, sales, profits and market share. A firm is only as good as the people it employs, discuss.
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