Is the latest supermarket “price war” just a public relations stunt?

Same product - different prices: Greggs sausage roll costs more in Hammersmith than Hull [9 May 2012]
Marketing analysis: the UK supermarket battleground [3 May 2012]
Flaws in Tesco’s strategy [24 Apr 2012]
CSR - Tesco leads firms having second thoughts about unpaid work experience scheme [22 Feb 2012]
More perspectives on our changing shopping habits [26 Jan 2012]
Strategy Lessons from the Tesco Downfall [15 Jan 2012]
Tesco’s Big Price Drop - on the Stock Market, or, Porter and Ansoff in action [12 Jan 2012]
Tesco takes it ‘easy’, controlling costs in its US operations [11 Jan 2012]
Marketing and the supermarket ‘price war’ [6 Dec 2011]
Promotional Pricing at its Worst [7 Nov 2011]
Unilever hit by rising costs [6 Nov 2011]
Shoppers switch stores as income patterns change [11 Oct 2011]
Tesco’s sausage advert is banned [15 Sep 2011]
Student challenge - who should sponsor the Race for Life? [6 Sep 2011]
Tesco and Retrenchment [31 Aug 2011]
Tesco adapts to the South Korean market [8 Aug 2011]
Leadership - More Insights from Sir Terry Leahy [21 Jul 2011]
Where there’s muck there’s brass [6 Jul 2011]
Lessons from the Tesco Growth Story courtesy of Sir Terry Leahy [4 Jul 2011]
Lean and mean - from Toyota to Tesco [10 Jun 2011]
Shareholder power at Tesco [31 May 2011]
An end to outsourcing? [18 May 2011]
Tesco’s overseas strategy: next steps [10 May 2011]
Tesco -  The right strategy in the US? [23 Apr 2011]
Discounters move into UK shopping malls [19 Apr 2011]
Is the role of inflation over inflated? [30 Mar 2011]
Strategy and bargaining power - food for thought [22 Mar 2011]
Leadership Resource - Every Little Helps [16 Mar 2011]
The Profit Margin Bloodbath of UK Recession [6 Mar 2011]
Michael Porter - Shared Value and the Limitations of CSR [15 Feb 2011]
CSR - keeping a CCTV eye on suppliers [4 Feb 2011]
Meet Sir Terry Leahy at the Business Teacher National Conference 2011 [18 Dec 2010]
Growing market share by stealth?  Tesco and One Stop [17 Dec 2010]
Marketing strategy: North Face aims to become the “Nike of outdoors” [12 Dec 2010]
Business Pricing Tactics Under Scrutiny [12 Dec 2010]
Dominos Pizza - Growth & Strategy (Part 2) - Innovation, Service and Smart Operations [26 Nov 2010]
Online distribution channels - which retailers are still missing out? [1 Sep 2010]
Tesco sells some stores - a good example of a sale and leaseback [28 Jul 2010]
Technology in action - behind the scenes at the Ocado warehouse [27 Jul 2010]
Tesco’s insights into customer loyalty [12 Jul 2010]
Supermarkets set for a new price war? [13 Jun 2010]
Silence is Golden for the Tesco Nuns [2 Jun 2010]
Strategy Case Study - Asda Nets Netto [28 May 2010]
The dangers of focus on one product [9 May 2010]
BUSS4 - Building exam skills [21 Apr 2010]
Measuring changing shopping habits and inflation [15 Mar 2010]
Are these really Britain’s most disliked brands? [17 Feb 2010]
What business students can learn from how businesses have handled the recession [1 Feb 2010]
External influences - supermarkets reducing promotions on alcohol [23 Jan 2010]
Revision Presentation - Revenues and Demand [30 Dec 2009]
BOGOF becomes BOGOFL (or BNFNT) [18 Nov 2009]
Sainsbury’s and the electric vehicle superhighway [7 Nov 2009]
Halloween - packed full of business studies lesson ideas [3 Nov 2009]
Diversification strategy : Tesco opts for own-label banking [28 Oct 2009]
The Jenson Button Business Lesson [21 Oct 2009]
Pricing strategies and tactics under investigation [15 Oct 2009]
Flatter Organisational Structures - Should UK Education be Next? [14 Oct 2009]
Ukraine 1 England 0 - A match to remember? [12 Oct 2009]
The lights go out for the nightclub market [26 Sep 2009]
Providing What Customers Want? [16 Sep 2009]
Kick-start for retail business [12 Sep 2009]
Tesco in Korea - a classic case study in international expansion [6 Sep 2009]
Protecting a brand - global giants struggle to fight off the counterfeit fakers [31 Aug 2009]
More trouble in the skies [27 Aug 2009]
Sainsbury’s and Diageo pitch in to battle [17 Aug 2009]
Own label brands profit from the recession [4 Aug 2009]
Demand and supply in action - tea prices surge [4 Aug 2009]
Microsoft and Google compete head-to-head [9 Jul 2009]
Wonky Veg - Poor Quality or Just Cute? [8 Jul 2009]
U2 on Tour - Investment appraisal and capacity utilisation rolled into one! [2 Jul 2009]
Stock control - de-stocking was over £5bn in Q1 of 2009 [2 Jul 2009]
Q&A - Explain the causes of inflation [1 Jul 2009]
Q&A - What is inflation and how is it measured? [1 Jul 2009]
Recession Bites - new food shopping habits [29 Jun 2009]
Snap, crackle and ... crumbs? Are cereal boxes toast, now? [22 Jun 2009]
Porter’s Five Forces hits the fish counter [10 Jun 2009]
Milk co-operative turns sour [4 Jun 2009]
BA posts a record loss [22 May 2009]
Television suggestion - Blood Sweat & Takeaways [20 May 2009]
Video case study - the effect of deflation on businesses [19 May 2009]
AQA AS Business Unit 1 - Possible Evaluation Questions [17 May 2009]
Q&A - How do changes in commodity prices affect businesses? [1 May 2009]
Q&A - What are commodities and how are their prices determined? [1 May 2009]
Q&A - What is market demand? [1 May 2009]
Trading down - business class feels the pinch [17 Apr 2009]
Celebrity chef had the recipe wrong after all [5 Apr 2009]
Q&A - What factors affect the demand for a product? [1 Mar 2009]
Q&A - What is meant by adding value [1 Mar 2009]
Sales promotion tactics change at Tesco and Asda [28 Feb 2009]
Price war on the way - with chocolate as the winner [13 Feb 2009]
Working with suppliers - the grocery battle [30 Jan 2009]
Making a mint from “out-of-time” [15 Jan 2009]
Psychological pricing in action - the power of £0.01 [12 Jan 2009]
Video Case Study - Product Life Cycle of the Standard Light Bulb [12 Jan 2009]
Video Case Study - Roadside Markets [6 Jan 2009]
The Corporate Jet Under Pressure [4 Jan 2009]
The Grim Outlook for UK Unemployment in 2009 [1 Jan 2009]
SWOT analysis for Britain’s leading high street retailers [30 Dec 2008]
Shoppers desert the department stores for an online Christmas shop [19 Dec 2008]
Small businesses and supermarket distribution [28 Sep 2008]