Innovation & Protecting a Business Idea - Classroom Video
A huge hat tip to Angela Aldridge for suggesting this terrific short video clip on the process of invention and innovation at Dyson. This has to be one of the most useful videos you’ll ever have as a lesson starter on product innovation....
The video download is here - note the file size (18mb)
The short video is packed full of business studies terms and concepts:
- New product development and launch
- Protecting a business idea (patents)
- Managing risk (e.g. use of prototypes)
- Understanding the market (e.g. the difference in customer wants between Japan and the USA)
- The role of design and technology (CAD/CAM) in the manufacturing process
Rated: 
(5/5), based on 4 reviews
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