Ikea’s UK flat pack sales are…well..flat
Recommend on Google+
This is a great article for business students - literally packed full with key business terms and concepts.
Globally, Ikea’s sales grew by almost 8% in the year to Aug 2010, presumably fuelled by expansion into emerging markets. However, in the UK the sales growth has stalled, with revenues only growing by 1%.
On the face of it, that doesn’t sound too good. But the article has a catch. Ikea’s market share actually grew in the same period to 6%; which must mean that the value of the overall market fell. So Ikea UK out-performed the competition. A key question for students is…why? There are lots of answers and clues in the article for them to spot and discuss.
blog comments powered by Disqus
Measuring the competitiveness of a business [18 May 2012]
Marketing analysis: the UK supermarket battleground [3 May 2012]
Strategy & Technological Change - Whatever Happened to BlackBerry? [14 Apr 2012]
Takeovers and Mergers - the Language of M&A [16 Feb 2012]
Shoppers switch stores as income patterns change [11 Oct 2011]
Tesco and Retrenchment [31 Aug 2011]
Smartphone market shares spell trouble for Nokia [17 Aug 2011]
CSR & Strategy - Why the Cooperative Group changed to survive [16 Jun 2011]
Whitbread goes for organic growth [2 May 2011]
Horizontal integration in action - Virgin grabs Esporta [26 Apr 2011]
CSR - Ikea’s Never Ending List… [25 Mar 2011]
Superb Analysis of the UK Coffee Market [5 Mar 2011]
Britain is back in recession (well, consumers think we are) [23 Feb 2011]
McDonalds and KFC go head to head - who will chicken out? [13 Feb 2011]
Nokia CEO - Standing on a Burning Platform [9 Feb 2011]
Market share in action - Microsoft IE in long-term decline? [4 Feb 2011]
Q&A - How can the Boston Matrix help a business manage its product portfolio? [29 Dec 2010]
Growing market share by stealth? Tesco and One Stop [17 Dec 2010]
BUSS1 Revision Quiz - Understanding Markets [15 Dec 2010]
Analysing the Market - UK Cinema in 2010 [24 Aug 2010]
The technological wave in television - who will win the 3D battle? [30 Jul 2010]
World Cup 2010 Business Winners and Losers [13 Jul 2010]
Linking corporate objectives to management performance - the Vodafone way [4 Jun 2010]
BUSS4 - Dyson’s Success is a Great Example to Use in Section A Essays [27 May 2010]
BUSS4 UK Recession - More Profit & More Customers - How Sainsburys Did It [25 May 2010]
Strategy Case Study - Sugar on the Way Out? [23 May 2010]
Strategy Case Study - Diversification for the Bread Family [21 May 2010]
Teaching Market Share using TV Channels [17 Apr 2010]
A business that really takes acquisitions and disposals seriously [27 Mar 2010]
Market share gains for the fizzy pop Scots [22 Mar 2010]
Global branding in emerging markets - Ikea tolerates window shoppers [25 Feb 2010]
Strategy in a recession - Don’t Panic Mr Mainwaring! [25 Feb 2010]
A CEO’s take on the effect of the recession on UK restaurants [18 Feb 2010]
Marketing strategy in a recession - is attack better than defence? [17 Feb 2010]
Recession turns the UK into a fast-food nation [16 Feb 2010]
Demand and Supply in Sction - Haggis [25 Jan 2010]
Market Shares and Chocolate - a Cool IWB Resource [20 Jan 2010]
Q&A - Explain Ansoff’s Matrix [14 Jan 2010]
Teaching market share using penguins & buckets [22 Dec 2009]
One year left in the product life cycle of big brother [27 Aug 2009]
Business Strategy - Exploiting the Opportunities from Carbon Capture [12 May 2009]
SWOT analysis for Britain’s leading high street retailers [30 Dec 2008]
A tale of two retailers with contrasting fortunes in the slump [19 Dec 2008]
Cash-strapped consumers flock to discounter Aldi [31 Aug 2008]
Flat-rate mobile phone from the kings of flat-pack [4 Aug 2008]
Private limited companies in the spotlight [27 Jul 2008]
Edexcel AS Business Studies - IKEA case Study [7 Apr 2008]
A good example of price elasticity of demand [4 Mar 2008]
BUSINESS TEACHER RESOURCE NEWSLETTER
Get first news of business teaching resources, ideas and other materials from tutor2u. Over 9,400 business teachers from the UK and around the world receive our regular teacher email newsletters. Sign up for free here!
