How to improve a profit margin through a hidden price increase - the Snickers way

Measuring the competitiveness of a business [18 May 2012]
Revision Presentation - Marketing Mix: Introduction to Pricing [17 May 2012]
Revision Presentation - Measuring and Increasing Profit [17 May 2012]
Revision Presentation - Calculating and Measuring Profit [13 May 2012]
Barriers to entry for business expansion to Brazil [23 Feb 2012]
The Rise and Fall and Rise of Gerald Ratner [27 Nov 2011]
Cut price cup cake deal goes wrong…... [22 Nov 2011]
Unilever hit by rising costs [6 Nov 2011]
How PepsiCo are trying to control diseconomies of scale [18 Oct 2011]
Revision Quiz - Costs, Revenues and Profits [12 Oct 2011]
Revision Quiz - Business Costs [12 Oct 2011]
Profits dive and put pressure on liquidity - the Distress Monitor [29 Sep 2011]
Revision Presentation - Risks and Rewards to Enterprise [7 Sep 2011]
Revision Presentation - Adding Value [7 Sep 2011]
The puzzle of rising profits [5 Sep 2011]
Where there’s muck there’s brass [6 Jul 2011]
An end to outsourcing? [18 May 2011]
Using Chucklevision to Teach Business [8 May 2011]
Profit and Pizza - A Great Lesson Resource on Margins and Mark-ups [28 Mar 2011]
Strategy and bargaining power - food for thought [22 Mar 2011]
Partners in profit - the JLP way [10 Mar 2011]
The Profit Margin Bloodbath of UK Recession [6 Mar 2011]
CSR at the Movies - Supersize Me in 7 Minutes [20 Feb 2011]
Nestle - using branding & productivity to overcome commodity price increases [17 Feb 2011]
Introducing a new kind of business organisation - the benefit corporation [17 Feb 2011]
CSR - What is “Creating Shared Value”? [16 Feb 2011]
Revision games - Marketing Basics (True / False) [16 Feb 2011]
Michael Porter - Shared Value and the Limitations of CSR [15 Feb 2011]
CSR - The Classic Milton Friedman Clip [5 Feb 2011]
The business effects of rising obesity [3 Feb 2011]
The Year of Corporate Philanthropy [31 Jan 2011]
An idea that’s a lot of hot air…. [11 Jan 2011]
Q&A - What is “profit quality”? [7 Jan 2011]
Q&A - Outline what is meant by cost-based pricing [2 Jan 2011]
Q&A - Distinguish between price and cost [2 Jan 2011]
Q&A - Should a business use a “loss leader” as part of its pricing tactics? [31 Dec 2010]
Strategy in Action - Is Gray Nicolls Batting on a Sticky Wicket? [29 Dec 2010]
Dominos Pizza - Growth & Strategy (Part 3) - Smart Marketing [26 Nov 2010]
Dominos Pizza - Growth & Strategy (Part 2) - Innovation, Service and Smart Operations [26 Nov 2010]
Dominos Pizza - Growth & Strategy (Part 1) - Driving Competitive Advantage [26 Nov 2010]
Segmentation & Pricing - the Ice-Cream Price Pyramid [17 Nov 2010]
Cash flow Clue-doh! The Mystery is Revealed… [2 Nov 2010]
Profits up at Amazon - but so are costs [22 Oct 2010]
Will Chase (Tyrrells) on The Bottom Line [22 Oct 2010]
Making the FT Brand Sweat! [19 Oct 2010]
Google, Profits and Diversification [16 Oct 2010]
Rationalising & Redeployment at Alliance Boots [9 Oct 2010]
The business cost of labour turnover [7 Oct 2010]
Pricing Strategy - Mobile Data Networks [14 Sep 2010]
Would you stand for it? [14 Sep 2010]
Inflation and profit margins - lessons from the market [27 Aug 2010]
Lesson Worksheet - Adding Value [10 Aug 2010]
Lesson Worksheet - Gross Profit Basics [5 Aug 2010]
Lessons from the business model of King & Allen [13 Jul 2010]
Strategy Case Study - Vauxhall/Opel restructuring [24 May 2010]
BUSS2 Revision - Improving Cash Flow and Profit [16 May 2010]
Profit seeking paradoxes in an oblique world [15 May 2010]
Financial Ratio Practice Resource - Apple Inc [27 Feb 2010]
Are these really Britain’s most disliked brands? [17 Feb 2010]
Taking Demand-based Pricing To Extremes [8 Feb 2010]
Video case study - substitute goods benefiting from the recession [1 Feb 2010]
Business priorities in a recession [1 Feb 2010]
Flexible working thrives in the recession [1 Feb 2010]
What business students can learn from how businesses have handled the recession [1 Feb 2010]
Revision Presentation - Profit and Cash [30 Jan 2010]
Revision Presentation - Improving Profit [30 Jan 2010]
Teaching strategy - Starbucks revisited [24 Jan 2010]
Product, pricing and profitability in a changing market [20 Jan 2010]
Revision Quiz - Profitability & ROCE [6 Jan 2010]
Revision Presentation - Cost Basics [30 Dec 2009]
Revision Presentation - the Basics of Profit [30 Dec 2009]
Revision Presentation - Revenues and Demand [30 Dec 2009]
Q&A - When is it appropriate for a firm to use penetration pricing? [21 Dec 2009]
Q&A - Explain price skimming [21 Dec 2009]
Q&A - What is the difference between pricing strategies & tactics? [21 Dec 2009]
Q&A - Explain what is meant by price positioning [21 Dec 2009]
Q&A - What factors should a business consider when setting its prices? [19 Dec 2009]
Q&A - How does pricing link to the objectives of a business? [19 Dec 2009]
Q&A - What is price and why is it so important in the marketing mix? [19 Dec 2009]
Outdoor Ice-skating heads firmly down the product life cycle [3 Dec 2009]
Advertising Coming To A Windows 7 Desktop Near You [18 Nov 2009]
A tale of two bakers [16 Nov 2009]
Emerging markets drive demand for oil [16 Nov 2009]
Innocent Drinks - Teaching Accounts Exercise [9 Nov 2009]
Santa goes back to basics in attempt to reduce the cost of Christmas [29 Oct 2009]
Q&A - How are businesses affected by unemployment? [27 Oct 2009]
Q&A - What are the main causes of unemployment? [27 Oct 2009]
Pigging Out in the Recession [26 Oct 2009]
Entrepreneur takes advantage of the postal strike [24 Oct 2009]
Pricing strategies and tactics under investigation [15 Oct 2009]
Dyson launches a new premium product [14 Oct 2009]
Ukraine 1 England 0 - A match to remember? [12 Oct 2009]
Napster - Trying to compete, or getting desperate? [9 Oct 2009]
The Decline of Newspapers Creates a Surge in Local Startups [4 Oct 2009]
V-Water - from start up to exit [4 Oct 2009]
The lights go out for the nightclub market [26 Sep 2009]
The dramatic slump in advertising revenue continues [18 Sep 2009]
Todd Stitzer’s Strategic Test [14 Sep 2009]
Beat the Teacher - Introduction to Costs [14 Sep 2009]
Patent Theft threatens enterprising inventors [3 Sep 2009]