HMV Diversifies into Cinema
A cracking good article for business students in the Guardian today tells the story of a really good case study on diversifcation…
Great material for A2 Business Strategy this.
Entertainment retailer HMV (which also owns bookseller Waterstones) is diversifying into cinema - with a joint venture with a small, independent cinema chain (and film distributor) Curzon. The first cinema in the venture has opened, located in the spare space on top of HMV’s store in Wimbledon.
The HMV / Curzon joint venture website is here.
I would also recommend downloading the tremendous PowerPoint presentation provided by the CEO of Vue Cinemas (Tim Richards) at the 2009 Business Teacher National Conference.
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