Growing market share by stealth?  Tesco and One Stop

Did you know that Tesco has a “shadow brand” which is growing fast through a series of acquisitions?  Possibly not, but it seems to be true.  Back in 2002, Tesco acquired a business named T&S Stores as part of its external growth strategy of expanding into the convenience store market.  Most recently, Tesco has acquired 77 outlets from convenience store firm Mills Group for £20m, raising to a total of 598 stores which it trades under the One Stop brand (in addition to running over 1,000 Tesco Express convenience stores). .(JavaScript must be enabled to view this email address)that Tesco is using an aquisition-based strategy for One Stop as a way of growing its market share in the convenience market.  Some local campaigners might object to a Tesco Express opening in their neighboughood but wouldn’t beew concerned about a new One Stop outlet.  They may not be aware that both brands are part of the same business!

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